Category: Website Marketing

Read NDIC blog posts about website marketing, web design, and web development in Santa Barbara, Ventura, and Goleta.

Home > Website Marketing

NDIC Response to COVID-19

Dear NDIC Customers, Partners and Community, Amidst the uncertainty and concern that COVID-19 has brought into our lives, both from health and economic standpoints, we wanted to reach out and let you know that our hearts and thoughts are with you. After we took stock of our own situation and ensured that our team was […]

The Pros and Cons of Commercial WordPress Themes

One of the great things about WordPress is the thousands of high quality themes available for the platform. What is a theme? A WordPress theme defines the look-and-feel of your site, or its design. The theme contains a specific set of style sheets and templates that determine the fonts, colors, styles and layouts of the […]

Who Is Visiting Your Website? Anonymous Visitor Detection Software Review

Who is visiting the website? Learn about anonymous visitors.

How Anonymous Visitor Detection Works. This is where Anonymous Visitor Identification (AVI) software comes into play. This technology revolves around the user’s IP address so it’s useful to have a little background about IP addresses and how they are assigned.

How to Speed Up a Slow WordPress Website

Optimizing WordPress at a coffeehouse

The speed of your WordPress website is important for SEO and also for retaining site visitors and converting them to prospects or customers. Various studies by Google, CloudFlare and others have consistently found that bounce rates go down and conversion rates get better as site speed improves, sometimes dramatically. For example, according to Google, as page load time goes from 1s to 5s, the probability of a visitor bouncing increases 90%!

How To Prevent Your WordPress Website From Being Hacked

working on a wordpress site on a laptop

Microsoft Windows has the largest worldwide market share of all operating systems. As a result, it’s also the number one target for virus writers. If you want your virus or malware to infect the most number of computers, you would logically write it for Windows. Similarly, WordPress has the largest market share among web platforms worldwide. And, like Windows, it’s also the number one targeted platform for hackers.

Don’t Listen to Everything Google Tells You

In the last post on Google PageSpeed Insights, we discussed the problems with that tool and how the advice it gives is interpretive and not always beneficial from either a user experience standpoint or a search engine ranking standpoint. In this article we look at a newer tool by Google, TestMySite. TestMySite purportedly analyzes the […]

The Problems with Google PageSpeed Insights

Google provides two tools for testing the performance of your website from a desktop or mobile device. PageSpeed Insights offers desktop and mobile recommendations and is the oldest and most-used while TestMySite is a recent addition that only tests the mobile version of your site. There are a few serious misconceptions about these tools which […]

The Pros and Cons of Commercial WordPress Themes

One of the great things about WordPress is the thousands of high quality themes available for the platform. What is a theme? A WordPress theme defines the look-and-feel of your site, or its design. The theme contains a specific set of style sheets and templates that determine the fonts, colors, styles and layouts of the […]

WordPress or Drupal: Which should you choose?

Both WordPress and Drupal are powerful, mature content management systems with worldwide support and large websites counted among their users. So, which should you build your next website in? We’ve built very large websites, as well as many smaller ones, in both WordPress and Drupal. There are things that we like about both of them, […]

A Scientific Approach to a Better Online Lead Generation

Historically, if you wanted more leads from your website, you would hire a consultant or an agency to help make your website “better.” You would design a more attractive website, write marketing copy that was more compelling or work on your SEO to try to increase the number of visitors to your site. All of […]

Questions? We're Here.

What's New

The Difference Between a $500 Website and a $5000 Website

We all know that the old adage, “you get what you pay for,” is true in a lot of instances.… more

WordPress vs Webflow, Wix & Squarespace

There are so many tools and platforms available today for creating websites that it can be difficult to sort through… more

Read All