Category: Website Marketing

Read NDIC blog posts about website marketing, web design, and web development in Santa Barbara, Ventura, and Goleta.

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Don’t Listen to Everything Google Tells You

In the last post on Google PageSpeed Insights, we discussed the problems with that tool and how the advice it gives is interpretive and not always beneficial from either a user experience standpoint or a search engine ranking standpoint. In this article we look at a newer tool by Google, TestMySite. TestMySite purportedly analyzes the… Read more »

The Problems with Google PageSpeed Insights

Google provides two tools for testing the performance of your website from a desktop or mobile device. PageSpeed Insights offers desktop and mobile recommendations and is the oldest and most-used while TestMySite is a recent addition that only tests the mobile version of your site. There are a few serious misconceptions about these tools which… Read more »

The Pros and Cons of Commercial WordPress Themes

One of the great things about WordPress is the thousands of high quality themes available for the platform. What is a theme? A WordPress theme defines the look-and-feel of your site, or its design. The theme contains a specific set of style sheets and templates that determine the fonts, colors, styles and layouts of the… Read more »

WordPress or Drupal: Which should you choose?

Both WordPress and Drupal are powerful, mature content management systems with worldwide support and large websites counted among their users. So, which should you build your next website in? We’ve built very large websites, as well as many smaller ones, in both WordPress and Drupal. There are things that we like about both of them,… Read more »

A Scientific Approach to a Better Online Lead Generation

Historically, if you wanted more leads from your website, you would hire a consultant or an agency to help make your website “better.” You would design a more attractive website, write marketing copy that was more compelling or work on your SEO to try to increase the number of visitors to your site. All of… Read more »

Custom Designed WordPress Theme versus an Off-the-shelf Theme

The graphic design, or look and feel, is the first impression every visitor gets from a website. It’s a critical component in establishing credibility and inspiring people to stick around. Poorly or generically designed websites have higher bounce rates than professionally designed ones.

6 Benefits to Using WordPress As Your Website’s Foundation

WordPress is used to create 1 in 3 websites on the Internet today and that percentage is growing every day. If you are not already aware of WordPress and how it can act as a great platform for your small business website, then read on. This article will discuss what WordPress is and what its… Read more »

Principles of Social Networking Success

Would you like to grow your FaceBook likes? Do you want more Twitter followers? Regardless of the social network you are targeting, these principles will help you grow awareness and increase traffic to your website and business. Add Value The number one principle is to always add value. Whether you are writing a blog post,… Read more »

Market Positioning

Where does your business fit in the overall scheme of your marketplace? Are you the market leader? Are you the low cost leader? Do you have the most premium offering? These are just a few of the ways you can describe your market positioning. Good market positioning insures that you are differentiated sufficiently within your… Read more »

Marketing Strategy vs Marketing Tasks

When most small business owners think about marketing their business, a punch list of potential marketing activities usually comes to mind. “I need to update the web site, get a FaceBook page and maybe I should try advertising on the side of buses,” they think to themselves. This is the wrong approach to marketing. Here’s… Read more »

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Don't Listen to Everything Google Tells You

In the last post on Google PageSpeed Insights, we discussed the problems with that tool and how the advice it… more

The Problems with Google PageSpeed Insights

Google provides two tools for testing the performance of your website from a desktop or mobile device. PageSpeed Insights offers… more

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