Category: Website Marketing

Read NDIC blog posts about website marketing, web design, and web development in Santa Barbara, Ventura, and Goleta.

6 Ways to Market Your Business on FaceBook

FaceBook recently surpassed Google in terms of the average amount of time people spend on the site. Marketing your business on FaceBook is already a great way to get exposure and it will become more and more essential over time. Here are some tips on getting started. Create a FaceBook Page. This is the first […]

False Keyword Ranking in Google

As part of our series on basic search engine optimization (SEO), let’s talk about how to measure your SEO efforts. A key metric is how you rank for each keyword you are targeting. Are you on the first page of search results? Are you in the top 3? Are you moving up in the results […]

Analyzing Site Traffic

There are a number of tools you can use to analyze your web site’s traffic but they fall into two primary categories – Web based tools and Server based tools. What’s the difference and how can they affect your sites stats? Read on…

The Biggest Lie in SEO

Unfortunately, some SEO consultants are scammers or even worse, flat out liars. Search engine ranking can be so important to a business that some consultants have gone to great lengths, including doing things that are unethical, to get good rankings. A good example of this is using a competitor’s brand name as a target keyword […]

On-site SEO

The next step in the Basic SEO Plan is to optimize the rest of the pages in your site. Utilizing your target keywords, you want to sprinkle them liberally around your site so that every page in your site contributes SEO value. These are very basic suggestions that virtually all SEO consultants will tell you […]

A Basic SEO Plan

There are endless details and nuances to Search Engine Optimization (SEO), but here is a basic plan that is easy to follow and WILL produce good results. With SEO, no single trick will guarantee results over time because the landscape is always changing – more pages are constantly being added to Google’s index and Google […]

Search Engine Optimization (SEO) Basics

SEO is the art and science of getting your site ranked higher on search engines such as Google. I say “art and science” because while there is a lot of technical know-how to doing good SEO (science), there is also a lot that is unknown and a little creativity (art) is often required. SEO experts […]

Driving Traffic To Your Site

Once you have a good converting site live – one that utilizes all the strategies that we’ve discussed so far – it’s time to start driving traffic to it. The primary ways of driving traffic are: Search Engine Optimization (SEO) Pay Per Click (PPC) Social Media Marketing Press Relations (PR) Affiliate Marketing Strategic Partnerships Email […]

NDIC has been a terrific host for our website. During the tragic Asian tsunami in December 2004, our organization was among those called upon to respond. The immediate scaling of our activities stressed every system – phone lines, physical plant, operational equipment, financial processing. Although our website received the most stress due to unprecedented traffic, it never crashed and NDIC’s team made sure it was able to handle massively increased traffic.

Thomas Tighe, Executive Director
Direct Relief International