Category: Website Marketing

Read NDIC blog posts about website marketing, web design, and web development in Santa Barbara, Ventura, and Goleta.

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To Tweet or Not to Tweet

Social Media experts will expound upon the virtues of Twitter in terms of your online marketing strategy. There is no doubt that Twitter can help expose your product or service to thousands of new prospects if you use it right. The question is, will you use it at all? Let’s discuss the advantages of Twitter…

Social Media Marketing – LinkedIn

Most articles on social media marketing start with a discussion of FaceBook and Twitter, however, I’m going to start with LinkedIn because I think it’s an often underestimated contributor to social traffic. For many small businesses, if you have a good LinkedIn strategy, it can generate as much traffic as FaceBook. Here’s how…

The Biggest Lie in SEO

Unfortunately, some SEO consultants are scammers or even worse, flat out liars. Search engine ranking can be so important to a business that some consultants have gone to great lengths, including doing things that are unethical, to get good rankings. A good example of this is using a competitor’s brand name as a target keyword…

On-site SEO

The next step in the Basic SEO Plan is to optimize the rest of the pages in your site. Utilizing your target keywords, you want to sprinkle them liberally around your site so that every page in your site contributes SEO value. These are very basic suggestions that virtually all SEO consultants will tell you…

A Basic SEO Plan

There are endless details and nuances to Search Engine Optimization (SEO), but here is a basic plan that is easy to follow and WILL produce good results. With SEO, no single trick will guarantee results over time because the landscape is always changing – more pages are constantly being added to Google’s index and Google…

Search Engine Optimization (SEO) Basics

SEO is the art and science of getting your site ranked higher on search engines such as Google. I say “art and science” because while there is a lot of technical know-how to doing good SEO (science), there is also a lot that is unknown and a little creativity (art) is often required. SEO experts…

Driving Traffic To Your Site

Once you have a good converting site live – one that utilizes all the strategies that we’ve discussed so far – it’s time to start driving traffic to it. The primary ways of driving traffic are: Search Engine Optimization (SEO) Pay Per Click (PPC) Social Media Marketing Press Relations (PR) Affiliate Marketing Strategic Partnerships Email…

Testing Conversion Rates

Virtually anything on your site can potentially affect your conversion rates. Different headlines, pictures, calls-to-action, etc., can all affect your conversion rates positively or negatively.  You have to start with your best guess for each of these but after that, you can be very scientific in discovering the most effective combination. Google Website Optimizer let’s…

Measuring Conversion Rates

In order to measure conversion rates, you need a type of conversion that is measurable online. Contact forms, email list sign-ups, and online sales are good examples of conversions that can easily be measured online because you can count the number of responses or sales you get. The other thing you need is a good…

Good Calls to Action

To get users to take action from your site, you first need to be very clear WHAT action you want them to take. Do you want to generate more calls? Or does your sales team get too many calls from people that aren’t good prospects and you would actually like to filter the number of…

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Don't Listen to Everything Google Tells You

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The Problems with Google PageSpeed Insights

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