Category: Website Marketing

Read NDIC blog posts about website marketing, web design, and web development in Santa Barbara, Ventura, and Goleta.

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5 Things to Look for in a Web Dev Company

Not all web site development companies are equal. Therefore, getting a proposal from one company for all the things on your wish list does not mean that the end result will be the same as with another company, even if the proposals are similar in scope. The experience and talent of the people in each…

Mobile Website – Do You Need One?

Mobile web usage is increasing rapidly. As of this writing, nearly 30% of the 4+ billion mobile phones are smart phones. By 2014, it’s predicted that mobile Internet usage will overtake desktop Internet usage. That’s a lot of users that you don’t want to miss out on. However, most smart phones will pull up your…

Improving Ecommerce Conversions

Improving conversions on a non-ecommerce site should lead to more prospects which might lead to more customers. However, improving conversion rates on an ecommerce site means more money DIRECTLY in your pocket. These simple tips will help almost any ecommerce site improve sales.

Everything You Do Is Marketing

Most small businesses get by without putting very much deliberate thought into marketing. A lot of business owners will proudly proclaim that they don’t do any marketing; they get all of their business from referrals. This is definitely something to be proud of since it means they have built a business and have happy customers.…

Case Study: Impulse Advanced Communications

We recently launched a new site for Impulse Advanced Communications, a local voice and data services provider, and I thought it would be educational to review the project and look at the results of putting into practice all the things I’ve been writing about here for the last several months. First of all, it’s important…

Customer Centric Marketing

The first order of business in marketing (and in sales) should be to create a relationship with your prospective customers. If you can create a connection with them that enables them to begin to trust you, then you are on the way to getting a new customer. Fundamentally, they must believe (trust) that your product…

Market Testing & Validation

When we sit down to develop a new website for a client, our conversation always begins with the goals of the company. Nine times out of ten, those are marketing and sales goals – they want to generate more leads and get more customers. As a result, our first conversation revolves around the marketing message…

6 Ways to Market Your Business on FaceBook

FaceBook recently surpassed Google in terms of the average amount of time people spend on the site. Marketing your business on FaceBook is already a great way to get exposure and it will become more and more essential over time. Here are some tips on getting started. Create a FaceBook Page. This is the first…

False Keyword Ranking in Google

As part of our series on basic search engine optimization (SEO), let’s talk about how to measure your SEO efforts. A key metric is how you rank for each keyword you are targeting. Are you on the first page of search results? Are you in the top 3? Are you moving up in the results…

Analyzing Site Traffic

There are a number of tools you can use to analyze your web site’s traffic but they fall into two primary categories – Web based tools and Server based tools. What’s the difference and how can they affect your sites stats? Read on…

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Don't Listen to Everything Google Tells You

In the last post on Google PageSpeed Insights, we discussed the problems with that tool and how the advice it… more

The Problems with Google PageSpeed Insights

Google provides two tools for testing the performance of your website from a desktop or mobile device. PageSpeed Insights offers… more

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