Category: Website Marketing

Read NDIC blog posts about website marketing, web design, and web development in Santa Barbara, Ventura, and Goleta.

Home > Website Marketing

Your Website’s Intro Text

The intro text on your site needs to immediately capture people's attention and give them a reason to read more. It shouldn't be a book, more like a sentence or two that pulls them in. The majority of visitors will take a quick look at your site and go elsewhere. If you use Google Analytics, […]

Writing Compelling Content for Your Website

Most of the clients we work with provide their own copy for their website although an increasing number are asking us to help write the text or are hiring other professional copywriters. If you are writing the content for your website, here are some tips to keep in mind. This is part IV in the […]

Increasing Your Online Credibility Part III

Everyone says what they DO on their website. "We fix computers", "We sell homes", "We make BBQ sauce", etc. This is important – people need to know what you do or sell. However, it does little to increase your credibility. People know what you do, but do they trust you to do it well? To […]

Increasing Your Credibility Online Part II

Last time I talked about the fact that credibility is the single most important factor in turning website visitors into prospects and customers. The design of your site was covered as one of the ways of establishing credibility. Here is another.

The Single Most Important Factor In Turning Visitors into Customers

The classic cartoon to the right illustrates the basic problem all of your prospects face when they try to decide whether or not to buy your product or service. If they don’t know you or haven’t been referred to you by someone they trust, they have no idea if you are a “dog” or not. […]

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NDIC Welcomes Digital West’s Web Hosting & Email Service Customers

SAN LUIS OBISPO, CA, August 31, 2021 — New Directions in Computing (NDIC) and Digital West, two San Luis Obispo-based… more

NDIC in Expansion Mode

Santa Barbara, CA, February 16, 2021 - New Directions in Computing (NDIC) is pleased to announce that Robert Fry has… more

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