The Pros and Cons of Commercial WordPress Themes

One of the great things about WordPress is the thousands of high quality themes available for the platform. What is a theme? A WordPress theme defines the look-and-feel of your site, or its design. The theme contains a specific set of style sheets and templates that determine the fonts, colors, styles and layouts of the pages within a WordPress website. Themes in WordPress can be installed and activated, rapidly transforming the way your whole site looks, much like a paint job and window tinting can transform the look of your car. The car interior and engine remain the same, but it looks very different on the outside.

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WordPress or Drupal: Which should you choose?

Both WordPress and Drupal are powerful, mature content management systems with worldwide support and large websites counted among their users. So, which should you build your next website in?

We’ve built very large websites, as well as many smaller ones, in both WordPress and Drupal. There are things that we like about both of them, but since WordPress has rapidly jumped into the lead in terms of total users, following are the top 3 reasons for and against using WordPress for your website.

Reasons For: (more…)

A Scientific Approach to a Better Online Lead Generation

a-b split testingHistorically, if you wanted more leads from your website, you would hire a consultant or an agency to help make your website “better.” You would design a more attractive website, write marketing copy that was more compelling or work on your SEO to try to increase the number of visitors to your site. All of these are valid approaches to improving website performance, however, there are problems with this approach. What is a “better” design and who is it more attractive to? Have you come across websites that you loved but your spouse or partner hated? How about marketing copy that turned you off but got a friend or associate so excited, they couldn’t stop talking about the product or service?

The problem with “better,” is that it’s relative.

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Custom Designed WordPress Theme versus an Off-the-shelf Theme

The graphic design, or look and feel, is the first impression every visitor gets from a website. It’s a critical component in establishing credibility and inspiring people to stick around. Poorly or generically designed websites have higher bounce rates than professionally designed ones. (more…)

SEO and Mobile is Anyone Listening

Ask anyone in the industry, and they’ll tell you that mobile is the future. You hear it everywhere. In fact, mobile has been the future so long, it seems like it should be the present by now! This is actually supported by data, which indicated that mobile user volume surpassed that of desktop in 2014. Let that sink in for a moment: this isn’t just the abstract future, but the actual present.

It’s true everywhere you look, too. We already know how attached people are to their smartphones. Why doesn’t Google recognize this across its business?

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The Best WordPress Gallery Plugin

Looking for the perfect WordPress gallery plugin for your website? Want an attractive and user-friendly way of displaying your portfolio or the photos from your last office party? There is a wide array of WordPress gallery plugins on the Internet, and it’s hard to know which one you’ll like best without installing and trying each plugin, which can take up a lot of time, and money, if you start to delve into premium plugins. So I have done the work and found the number one WordPress gallery plugin on the Internet, with the most downloads, best ratings, reviews and overall performance. (more…)

5 Things You Didn’t Know About WordPress

Believe it or not, your WordPress website has secrets, shortcuts and tricks you never even knew about. WordPress has a plethora of special features, and the hard part is not using them, but knowing they all exist. There are so many great little tips and tricks for WordPress that many of them go unnoticed by WordPress newbies and veterans alike. Read on to discover 5 things you may have never known about your WordPress website until now.

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Top 10 WordPress Widget Plugins

WordPress widgets are one of the many perks of using WordPress as your CMS. Widgets add features to your sidebar, which you can add and subtract, rearrange and customize yourself without having to tinker around in the code. There’s a handful of default widgets that come with WordPress, such as tag clouds, search bar, etc–but the best are found in WordPress widget plugins. WordPress plugins make extensive customization easy, with one-click install and simple modification options. I’ve put together a list of the top 10 WordPress widget plugins to consider installing on your WordPress website to deck out your website sidebar to its fullest potential. (more…)

5 Web Marketing Secrets for Small Businesses

Owning a small business is a big task. Initial planning, hiring employees, creating budgets, and marketing is only the beginning of the immense workload on the shoulders of new small business owners. But even if you’re not a startup and you’ve had your business for a while, marketing is an on-going hurdle you must jump over on a regular basis. Here are a few tricks of the trade that can help any business with their online marketing… (more…)

Joomla vs WordPress

The ongoing Joomla vs WordPress war still rages, competing for the title of number one CMS. Both are very popular, very powerful Content Management Systems, but with slightly different approaches to managing content and geared towards a slightly different audience. So what it comes down to is not so much which one is better, but which CMS is better for you. Read on to find out whether you should build your website using WordPress or Joomla. (more…)

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What's New

A Scientific Approach to a Better Online Lead Generation

Historically, if you wanted more leads from your website, you would hire a consultant or an agency to help make...

Custom Designed WordPress Theme versus an Off-the-shelf Theme

The graphic design, or look and feel, is the first impression every visitor gets from a website...

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