The Pros and Cons of Commercial WordPress Themes

One of the great things about WordPress is the thousands of high quality themes available for the platform. What is a theme? A WordPress theme defines the look-and-feel of your site, or its design. The theme contains a specific set of style sheets and templates that determine the fonts, colors, styles and layouts of the pages within a WordPress website. Themes in WordPress can be installed and activated, rapidly transforming the way your whole site looks, much like a paint job and window tinting can transform the look of your car. The car interior and engine remain the same, but it looks very different on the outside.

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WordPress or Drupal: Which should you choose?

Both WordPress and Drupal are powerful, mature content management systems with worldwide support and large websites counted among their users. So, which should you build your next website in?

We’ve built very large websites, as well as many smaller ones, in both WordPress and Drupal. There are things that we like about both of them, but since WordPress has rapidly jumped into the lead in terms of total users, following are the top 3 reasons for and against using WordPress for your website.

Reasons For: (more…)

A Scientific Approach to a Better Online Lead Generation

a-b split testing

Historically, if you wanted more leads from your website, you would hire a consultant or an agency to help make your website “better.” You would design a more attractive website, write marketing copy that was more compelling or work on your SEO to try to increase the number of visitors to your site. All of these are valid approaches to improving website performance, however, there are problems with this approach. What is a “better” design and who is it more attractive to? Have you come across websites that you loved but your spouse or partner hated? How about marketing copy that turned you off but got a friend or associate so excited, they couldn’t stop talking about the product or service?

The problem with “better,” is that it’s relative.

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Custom Designed WordPress Theme versus an Off-the-shelf Theme

The graphic design, or look and feel, is the first impression every visitor gets from a website. It’s a critical component in establishing credibility and inspiring people to stick around. Poorly or generically designed websites have higher bounce rates than professionally designed ones. (more…)

SEO and Mobile is Anyone Listening

Ask anyone in the industry, and they’ll tell you that mobile is the future. You hear it everywhere. In fact, mobile has been the future so long, it seems like it should be the present by now! This is actually supported by data, which indicated that mobile user volume surpassed that of desktop in 2014. Let that sink in for a moment: this isn’t just the abstract future, but the actual present.

It’s true everywhere you look, too. We already know how attached people are to their smartphones. Why doesn’t Google recognize this across its business?

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Selecting a Good WordPress Hosting Company

If you are developing a new site in WordPress, it may make sense to select a hosting company that has specific experience with WordPress. Since WordPress will be powering your entire site, it’s important to have a hosting company that understands its unique requirements. Here are some things to keep in mind when selecting a WordPress hosting company. (more…)

4 Tips in Choosing a Quality WordPress Theme

For many businesses, a custom designed website is needed in order to properly represent the company’s brand. Companies like Apple or Pepsi require professional designers to create unique website designs that are consistent with the rest of the corporate marketing materials. On the other hand, many small business don’t have a website at all. They are less concerned with their site being branded properly and more concerned with it being available online where their customers and prospects can find it. If your business is in this latter category, a WordPress theme might be a good option. (more…)

6 Benefits to Using WordPress As Your Website’s Foundation

WordPress is used to create 1 in 3 websites on the Internet today and that percentage is growing every day. If you are not already aware of WordPress and how it can act as a great platform for your small business website, then read on. This article will discuss what WordPress is and what its benefits are. WordPress is the world’s leading Content Management System, or CMS. A CMS is just a fancy term for a program that let’s you edit your own website. (more…)

Principles of Social Networking Success

Would you like to grow your FaceBook likes? Do you want more Twitter followers? Regardless of the social network you are targeting, these principles will help you grow awareness and increase traffic to your website and business.

Add Value

The number one principle is to always add value. Whether you are writing a blog post, an email newsletter, a tweet or a FaceBook post, always try to say something that would be of value to your target reader. There are a variety of ways to create value. You can provide inform people regarding current events or happenings in your industry. You can educate them about your category of product or service. Or you can provide entertainment (this is a tricky one, of course, because not everyone finds the same things funny). (more…)

Market Positioning

Where does your business fit in the overall scheme of your marketplace? Are you the market leader? Are you the low cost leader? Do you have the most premium offering? These are just a few of the ways you can describe your market positioning. Good market positioning insures that you are differentiated sufficiently within your market and therefore have a strong platform from which to attract customers. (more…)

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