The speed of your WordPress website is important for SEO and also for retaining site visitors and converting them to prospects or customers. Various
studies by Google, CloudFlare and others have consistently found that bounce rates go down and conversion rates get better as site speed improves, sometimes dramatically. For example, according to Google, as page load time goes from 1s to 5s, the probability of a visitor bouncing increases 90%! *
Before racing down the road of optimizing your site speed, we recommend that you read The Problems with Google PageSpeed Insights so that you are certain you are measuring the performance of your site by the correct metrics. If you are just using the “grades” that Google and other site speed tests provide, you may be mis-informed. The only true metric is page load speed.
If you have a WordPress site that is slow, here are some ways you can improve its speed. The list below is not comprehensive and different sites will have different reasons for why they are slow, but we’ve ordered the list in terms of what we’ve found to have the greatest effect on speed, with the most impactful at the top.
Google provides two tools for testing the performance of your website from a desktop or mobile device. 
Historically, if you wanted more leads from your website, you would hire a consultant or an agency to help make your website “better.” You would design a more attractive website, write marketing copy that was more compelling or work on your SEO to try to increase the number of visitors to your site. All of these are valid approaches to improving website performance, however, there are problems with this approach. What is a “better” design and who is it more attractive to? Have you come across websites that you loved but your spouse or partner hated? How about marketing copy that turned you off but got a friend or associate so excited, they couldn’t stop talking about the product or service?
Ask anyone in the industry, and they’ll tell you that mobile is the future. You hear it everywhere. In fact, mobile has been the future so long, it seems like it should be the present by now! This is actually supported by data, which indicated that 
If you are developing a new site in WordPress, it may make sense to select a hosting company that has specific experience with WordPress. Since WordPress will be powering your entire site, it’s important to have a hosting company that understands its unique requirements. Here are some things to keep in mind when selecting a WordPress hosting company. 
