In the last post on Google PageSpeed Insights, we discussed the problems with that tool and how the advice it gives is interpretive and not always beneficial from either a user experience standpoint or a search engine ranking standpoint. In this article we look at a newer tool by Google, TestMySite. TestMySite purportedly analyzes the speed of your website from a mobile device.
Google is very focused on mobile search these days. In fact, because mobile search now exceeds desktop search, they are actually ranking your site more on its mobile characteristics than on its desktop ones. So there is no question that your site needs to be mobile optimized both in terms of user experience and load speed. Google’s tools are supposed to help you with this. Only they don’t! (more…)
Google provides two tools for testing the performance of your website from a desktop or mobile device. 
Historically, if you wanted more leads from your website, you would hire a consultant or an agency to help make your website “better.” You would design a more attractive website, write marketing copy that was more compelling or work on your SEO to try to increase the number of visitors to your site. All of these are valid approaches to improving website performance, however, there are problems with this approach. What is a “better” design and who is it more attractive to? Have you come across websites that you loved but your spouse or partner hated? How about marketing copy that turned you off but got a friend or associate so excited, they couldn’t stop talking about the product or service?
Ask anyone in the industry, and they’ll tell you that mobile is the future. You hear it everywhere. In fact, mobile has been the future so long, it seems like it should be the present by now! This is actually supported by data, which indicated that 
If you are developing a new site in WordPress, it may make sense to select a hosting company that has specific experience with WordPress. Since WordPress will be powering your entire site, it’s important to have a hosting company that understands its unique requirements. Here are some things to keep in mind when selecting a WordPress hosting company. 
For many businesses, a custom designed website is needed in order to properly represent the company’s brand. Companies like Apple or Pepsi require professional designers to create unique website designs that are consistent with the rest of the corporate marketing materials. On the other hand, many small business don’t have a website at all. They are less concerned with their site being branded properly and more concerned with it being available online where their customers and prospects can find it. If your business is in this latter category, a WordPress theme might be a good option. 
WordPress is used to create 1 in 3 websites on the Internet today and that percentage is growing every day. If you are not already aware of WordPress and how it can act as a great platform for your small business website, then read on. This article will discuss what WordPress is and what its benefits are. WordPress is the world’s leading Content Management System, or CMS. A CMS is just a fancy term for a program that let’s you edit your own website. 
