Custom Designed WordPress Theme versus an Off-the-shelf Theme

The graphic design, or look and feel, is the first impression every visitor gets from a website. It’s a critical component in establishing credibility and inspiring people to stick around. Poorly or generically designed websites have higher bounce rates than professionally designed ones. (more…)

SEO and Mobile is Anyone Listening

Ask anyone in the industry, and they’ll tell you that mobile is the future. You hear it everywhere. In fact, mobile has been the future so long, it seems like it should be the present by now! This is actually supported by data, which indicated that mobile user volume surpassed that of desktop in 2014. Let that sink in for a moment: this isn’t just the abstract future, but the actual present.

It’s true everywhere you look, too. We already know how attached people are to their smartphones. Why doesn’t Google recognize this across its business?

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Selecting a Good WordPress Hosting Company

If you are developing a new site in WordPress, it may make sense to select a hosting company that has specific experience with WordPress. Since WordPress will be powering your entire site, it’s important to have a hosting company that understands its unique requirements. Here are some things to keep in mind when selecting a WordPress hosting company. (more…)

4 Tips in Choosing a Quality WordPress Theme

For many businesses, a custom designed website is needed in order to properly represent the company’s brand. Companies like Apple or Pepsi require professional designers to create unique website designs that are consistent with the rest of the corporate marketing materials. On the other hand, many small business don’t have a website at all. They are less concerned with their site being branded properly and more concerned with it being available online where their customers and prospects can find it. If your business is in this latter category, a WordPress theme might be a good option. (more…)

6 Benefits to Using WordPress As Your Website’s Foundation

WordPress is used to create 1 in 3 websites on the Internet today and that percentage is growing every day. If you are not already aware of WordPress and how it can act as a great platform for your small business website, then read on. This article will discuss what WordPress is and what its benefits are. WordPress is the world’s leading Content Management System, or CMS. A CMS is just a fancy term for a program that let’s you edit your own website. (more…)

Principles of Social Networking Success

Would you like to grow your FaceBook likes? Do you want more Twitter followers? Regardless of the social network you are targeting, these principles will help you grow awareness and increase traffic to your website and business.

Add Value

The number one principle is to always add value. Whether you are writing a blog post, an email newsletter, a tweet or a FaceBook post, always try to say something that would be of value to your target reader. There are a variety of ways to create value. You can provide inform people regarding current events or happenings in your industry. You can educate them about your category of product or service. Or you can provide entertainment (this is a tricky one, of course, because not everyone finds the same things funny). (more…)

Market Positioning

Where does your business fit in the overall scheme of your marketplace? Are you the market leader? Are you the low cost leader? Do you have the most premium offering? These are just a few of the ways you can describe your market positioning. Good market positioning insures that you are differentiated sufficiently within your market and therefore have a strong platform from which to attract customers. (more…)

Marketing Strategy vs Marketing Tasks

When most small business owners think about marketing their business, a punch list of potential marketing activities usually comes to mind. “I need to update the web site, get a FaceBook page and maybe I should try advertising on the side of buses,” they think to themselves. This is the wrong approach to marketing. Here’s why… (more…)

5 Things to Look for in a Web Dev Company

Not all web site development companies are equal. Therefore, getting a proposal from one company for all the things on your wish list does not mean that the end result will be the same as with another company, even if the proposals are similar in scope. The experience and talent of the people in each company will determine the quality of the final product. How can YOU make sure you are picking the best company for the job?

  1. Do they listen first or talk first? This is such a basic principle, but it’s amazing how many service providers ignore it. If a company doesn’t take the time to understand your goals and objectives, how are they ever going to know if they’ve satisfied them?
  2. Do they educate or sell? A provider you can trust will be more interested in educating you about the various options available to you and making a recommendation based on your stated needs than they will be on trying to sell you a particular solution. Do they share the pros and cons of ALL the solutions they describe or do they weigh heavily on a particular solution from the outset. If you can tell they have an agenda, they are probably putting their own needs before yours. (more…)

Selling Ice Cubes to Eskimos

The saying “he could sell ice cubes to Eskimos” is usually said with one part envy and one part disdain. The ability to sell, whether it be your services, your company’s products or an idea is an important skill and people that do it well are often very successful. It’s one of the most essential skills of an entrepreneur but I believe it’s a skill that everyone could benefit from improving. That’s because on the most basic level, “selling” is just enrolling someone in a course of action that you would like them to take. This applies as much to convincing your family or friends to go to Cancun for a vacation as it does to convincing a prospect that they should buy from you. (more…)

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