4 Tips in Choosing a Quality WordPress Theme

For many businesses, a custom designed website is needed in order to properly represent the company’s brand. Companies like Apple or Pepsi require professional designers to create unique website designs that are consistent with the rest of the corporate marketing materials. On the other hand, many small business don’t have a website at all. They are less concerned with their site being branded properly and more concerned with it being available online where their customers and prospects can find it. If your business is in this latter category, a WordPress theme might be a good option. (more…)

6 Benefits to Using WordPress As Your Website’s Foundation

WordPress is used to create 1 in 3 websites on the Internet today and that percentage is growing every day. If you are not already aware of WordPress and how it can act as a great platform for your small business website, then read on. This article will discuss what WordPress is and what its benefits are. WordPress is the world’s leading Content Management System, or CMS. A CMS is just a fancy term for a program that let’s you edit your own website. (more…)

Principles of Social Networking Success

Would you like to grow your FaceBook likes? Do you want more Twitter followers? Regardless of the social network you are targeting, these principles will help you grow awareness and increase traffic to your website and business.

Add Value

The number one principle is to always add value. Whether you are writing a blog post, an email newsletter, a tweet or a FaceBook post, always try to say something that would be of value to your target reader. There are a variety of ways to create value. You can provide inform people regarding current events or happenings in your industry. You can educate them about your category of product or service. Or you can provide entertainment (this is a tricky one, of course, because not everyone finds the same things funny). (more…)

Market Positioning

Where does your business fit in the overall scheme of your marketplace? Are you the market leader? Are you the low cost leader? Do you have the most premium offering? These are just a few of the ways you can describe your market positioning. Good market positioning insures that you are differentiated sufficiently within your market and therefore have a strong platform from which to attract customers. (more…)

Marketing Strategy vs Marketing Tasks

When most small business owners think about marketing their business, a punch list of potential marketing activities usually comes to mind. “I need to update the web site, get a FaceBook page and maybe I should try advertising on the side of buses,” they think to themselves. This is the wrong approach to marketing. Here’s why… (more…)

5 Things to Look for in a Web Dev Company

Not all web site development companies are equal. Therefore, getting a proposal from one company for all the things on your wish list does not mean that the end result will be the same as with another company, even if the proposals are similar in scope. The experience and talent of the people in each company will determine the quality of the final product. How can YOU make sure you are picking the best company for the job?

  1. Do they listen first or talk first? This is such a basic principle, but it’s amazing how many service providers ignore it. If a company doesn’t take the time to understand your goals and objectives, how are they ever going to know if they’ve satisfied them?
  2. Do they educate or sell? A provider you can trust will be more interested in educating you about the various options available to you and making a recommendation based on your stated needs than they will be on trying to sell you a particular solution. Do they share the pros and cons of ALL the solutions they describe or do they weigh heavily on a particular solution from the outset. If you can tell they have an agenda, they are probably putting their own needs before yours. (more…)

Selling Ice Cubes to Eskimos

The saying “he could sell ice cubes to Eskimos” is usually said with one part envy and one part disdain. The ability to sell, whether it be your services, your company’s products or an idea is an important skill and people that do it well are often very successful. It’s one of the most essential skills of an entrepreneur but I believe it’s a skill that everyone could benefit from improving. That’s because on the most basic level, “selling” is just enrolling someone in a course of action that you would like them to take. This applies as much to convincing your family or friends to go to Cancun for a vacation as it does to convincing a prospect that they should buy from you. (more…)

Mobile Website – Do You Need One?

Mobile web usage is increasing rapidly. As of this writing, nearly 30% of the 4+ billion mobile phones are smart phones. By 2014, it’s predicted that mobile Internet usage will overtake desktop Internet usage. That’s a lot of users that you don’t want to miss out on. However, most smart phones will pull up your regular website, so why would you need a mobile website?

For many businesses, the answer is that you don’t. For now. However, if you have a business that people are likely to search for from their phone, then there are some compelling reasons. For example, if you are a restaurant, retail store or provide a service that might be needed in an emergency such as a plumber or locksmith you need a mobile website now. Here’s why…

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Starting a New Business

Many people feel that having a job at a good company is one of the most secure forms of income and that working for yourself is one of the least secure. I’ve always felt the exact opposite. Having a job is like having only one customer. All of your eggs are in one basket and if you mess up or if your employer falls on hard times, all of your income goes away in one fell swoop. (more…)

Improving Ecommerce Conversions

Improving conversions on a non-ecommerce site should lead to more prospects which might lead to more customers. However, improving conversion rates on an ecommerce site means more money DIRECTLY in your pocket. These simple tips will help almost any ecommerce site improve sales. (more…)

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