A story I hear far too often from prospects is that they just fired their previous web developer. You might think I like hearing this because it means our competitors are falling down which is good for us. I actually hate hearing this story. For one, I feel bad for the person standing in front of me who just spent good money and now feels it was a partial or total loss. For another, when web developers leave unhappy customers in their wake, it makes our whole industry look bad. If we’re not careful, the general public perception of web developers will eventually rival that of used car salespeople.