A story I hear far too often from prospects is that they just fired their previous web developer. You might think I like hearing this because it means our competitors are falling down which is good for us. I actually hate hearing this story. For one, I feel bad for the person standing in front of me who just spent good money and now feels it was a partial or total loss. For another, when web developers leave unhappy customers in their wake, it makes our whole industry look bad. If we’re not careful, the general public perception of web developers will eventually rival that of used car salespeople.
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As part of our series on basic search engine optimization (SEO), let’s talk about how to measure your SEO efforts. A key metric is how you rank for each keyword you are targeting. Are you on the first page of search results? Are you in the top 3? Are you moving up in the results over time or are you moving down?
There are a number of tools you can use to analyze your web site’s traffic but they fall into two primary categories – Web based tools and Server based tools. What’s the difference and how can they affect your sites stats? Read on… 
Social Media experts will expound upon the virtues of Twitter in terms of your online marketing strategy. There is no doubt that Twitter can help expose your product or service to thousands of new prospects if you use it right. The question is, will you use it at all?
Most articles on social media marketing start with a discussion of FaceBook and Twitter, however, I’m going to start with LinkedIn because I think it’s an often underestimated contributor to social traffic. For many small businesses, if you have a good LinkedIn strategy, it can generate as much traffic as FaceBook. Here’s how… 
Unfortunately, some SEO consultants are scammers or even worse, flat out liars. Search engine ranking can be so important to a business that some consultants have gone to great lengths, including doing things that are unethical, to get good rankings. A good example of this is using a competitor’s brand name as a target keyword in your site. Others advertise their services by making claims they simply can not back up. As a result, you need to be a savvy consumer when it comes to purchasing SEO services. What is the biggest lie in SEO?
The next step in the Basic SEO Plan is to optimize the rest of the pages in your site. Utilizing your target keywords, you want to sprinkle them liberally around your site so that every page in your site contributes SEO value. These are very basic suggestions that virtually all SEO consultants will tell you to do.
There are endless details and nuances to Search Engine Optimization (SEO), but here is a basic plan that is easy to follow and WILL produce good results. With SEO, no single trick will guarantee results over time because the landscape is always changing – more pages are constantly being added to Google’s index and Google is regularly tweaking the algorithm they use to rank those pages. Therefore if someone guarantees to get you to #1 in Google, you should be very suspicious. Instead, you should think of SEO like any marketing effort – the more you put into it, the more you will get out of it and you need to do it consistently and over time, not just once. Here’s the outline of the plan…
SEO is the art and science of getting your site ranked higher on search engines such as Google. I say “art and science” because while there is a lot of technical know-how to doing good SEO (science), there is also a lot that is unknown and a little creativity (art) is often required. SEO experts know a lot about how and why Google ranks sites the way they do, but no one except Google knows all the rules they use to rank one site higher than another.
