Blog
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Marketing & SEO
Analyzing Site Traffic
There are a number of tools you can use to analyze your web site’s traffic but they fall into two primary categories – Web based tools and Server…
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Potpourri
To Tweet or Not to Tweet
Social Media experts will expound upon the virtues of Twitter in terms of your online marketing strategy. There is no doubt that Twitter can help expose your product…
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Marketing & SEO
Social Media Marketing – LinkedIn
Most articles on social media marketing start with a discussion of Facebook and Twitter, however, I’m going to start with LinkedIn because I think it’s an often underestimated…
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Marketing & SEO
The Biggest Lie in SEO
Unfortunately, some SEO consultants are scammers or even worse, flat out liars. Search engine ranking can be so important to a business that some consultants have gone to…
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Marketing & SEO
6 Simple On-Site SEO Edits: Small Changes That Make a Big Impact
In a previous article, we introduced a basic SEO plan that helps lay the groundwork for improving your website’s visibility in search results. After researching the right keywords…
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Marketing & SEO
A Basic SEO Plan: 6 Steps to Better Rankings
Search Engine Optimization (SEO) can feel overwhelming, and it’s true, there are countless details, tools, and ever-changing rules. While NDIC isn’t a dedicated SEO agency offering full-scale monthly…
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Marketing & SEO
Search Engine Optimization (SEO) Basics
What Is SEO and Why Should You Care? If you’ve ever wondered how certain websites show up at the top of a Google search and yours doesn’t, that’s…
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Marketing & SEO
Driving Traffic To Your Site
Once you have a good converting site live – one that utilizes all the strategies that we’ve discussed so far – it’s time to start driving traffic to…
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Potpourri
Testing Conversion Rates
Virtually anything on your site can potentially affect your conversion rates. Different headlines, pictures, calls-to-action, etc., can all affect your conversion rates positively or negatively. You have to…
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Potpourri
Measuring Conversion Rates
In order to measure conversion rates, you need a type of conversion that is measurable online. Contact forms, email list sign-ups, and online sales are good examples of…
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Marketing & SEO
Good Calls to Action
To get users to take action from your site, you first need to be very clear WHAT action you want them to take. Do you want to generate…
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Potpourri
Website Intro Text Tips
Great marketing copy inspires, motivates and almost compels users to take action. It does such a good job of talking to your customers core needs and concerns that…
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