Blog
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Potpourri
Your Website’s Intro Text
The intro text on your site needs to immediately capture people’s attention and give them a reason to read more. It shouldn’t be a book, more like a…
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Marketing & SEO
Writing Compelling Content for Your Website
Most of the clients we work with provide their own copy for their website although an increasing number are asking us to help write the text or are…
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Marketing & SEO
Increasing Your Online Credibility Part III
Everyone says what they DO on their website. “We fix computers”, “We sell homes”, “We make BBQ sauce”, etc. This is important – people need to know what…
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Marketing & SEO
Increasing Your Credibility Online Part II
Last time I talked about the fact that credibility is the single most important factor in turning website visitors into prospects and customers. The design of your site…
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Marketing & SEO
The Single Most Important Factor In Turning Visitors into Customers
The classic cartoon to the right illustrates the basic problem all of your prospects face when they try to decide whether or not to buy your product or…
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Marketing & SEO
Grow Your Email List Sign-ups
Every business wants to build their email list. Unfortunately, almost every website visitor wants to have less email spam and are therefore wary of giving their email address…
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