NDIC rebuilt our WooCommerce platform with a level of transparency I haven’t seen from an agency. They shipped faster than our last two vendors combined, and the site just works.
Impact Story · BlastOne
Great service should follow your customers wherever they go. Great service should be just as good online.
For more than 30 years, BlastOne has built its business by helping contractors in manufacturing, energy and defense get the right equipment, materials and expertise when they need them. With offices across the U.S., Australia, New Zealand and Malaysia and dozens of distribution points, that means solving some complicated problems behind the scenes. Their challenge was to bring the same level of service their customers had come to expect into the online buying experience. Their digital experience needed to live up to the reputation they'd built everywhere else.
The Challenge
When your business is complex, making things simple isn’t easy.
BlastOne customers may need highly specialized products delivered to demanding job sites, sometimes from different warehouses and using very different shipping methods. Their existing WooCommerce store wasn’t making that experience as easy as it could be. Customers needed a better way to navigate thousands of products, find exactly what they were looking for and understand how and when those products could reach them. Behind the scenes, the website also needed to work closely with NetSuite and a complex distribution network. The challenge wasn’t removing the complexity. It was keeping that complexity from becoming the customer’s problem. The challenge at a glance
Thousands of products Make a large, specialized industrial catalog easier to navigate.
Multiple warehouses
Account for product availability across different fulfillment locations.
Parcel + freight
Support very different shipping requirements within one buying experience.
ERP Integration
Connect the customer experience with the systems running the business.
The Experience
Help customers get where they're going faster.
A contractor looking for a specific abrasive, nozzle or piece of equipment shouldn't have to understand how BlastOne organizes its catalog to find it. We redesigned the shopping experience around how customers actually look for products, with clearer navigation, customized product pages, better mobile usability and natural-language search. We also developed a specialized hosting and caching environment to improve performance across a large and complex ecommerce operation. The objective behind all of it was simple: remove friction between the customer and what they came to BlastOne to accomplish. What we built
New User Experience
Clearer navigation, customized product pages and better paths through a large catalog.
Natural-Language Search
Help customers find what they need without knowing exactly where to look.
Better Mobile Experience
Make searching, browsing and buying easier wherever the customer happens to be.
Performance Infrastructure
Give a large ecommerce operation the speed and reliability customers expect.
The Hard Part
The customer asks a simple question. The answer isn’t simple at all.
How much will it cost to ship, and when will I get it? For BlastOne, answering that can mean evaluating products across multiple warehouses, determining where each item should ship from, deciding whether it travels by parcel or freight, calculating the cost and estimating when it will arrive. None of that should be the customer’s problem. We developed custom shipping functionality to handle that complexity behind the scenes and provide useful shipping information as part of the buying experience. That’s where technology becomes service: solving the difficult parts before they ever reach the customer. Shipping complexity, handled
Multiple Warehouses
Determine the appropriate fulfillment point.
Parcel + Freight
Accommodate different shipping methods within the same purchase.
Real-Time Calculations
Provide shipping costs and estimated arrival information during the buying process.
Connected Systems
Exchange information with NetSuite and the operation behind the storefront.
Behind the Storefront
A better customer experience starts behind the scenes.
Great ecommerce isn't just what customers see. Connecting WooCommerce with BlastOne's NetSuite ERP helped bring the storefront and the operation behind it closer together. Information could move between systems more efficiently, reducing manual work and opportunities for error. That matters internally. But ultimately, it matters because a business that runs more smoothly is better equipped to serve its customers. The impact
Less Friction
Customers can find products and get the information they need more easily.
Less Manual Work
Connected systems reduce repetitive processes and opportunities for error.
Greater Confidence
Better product, shipping and delivery information helps customers make purchasing decisions.
More Room to Grow
A stronger digital platform gives BlastOne more flexibility as its ecommerce business evolves.
The Partnership
Building the site was the beginning, not the end.
A website like BlastOne’s doesn’t stand still. Products change. Systems evolve. Customer expectations rise. New ideas create new opportunities.
Our relationship evolved with it.
NDIC continues to support BlastOne with maintenance, development and digital strategy, giving their team a technology partner that already understands the business, the platform and what they’re trying to accomplish.
That continuity matters. When BlastOne sees an opportunity to make the experience better, they don’t have to start over with someone new.
“NDIC rebuilt our WooCommerce platform with a level of transparency I haven’t seen from an agency. They shipped faster than our last two vendors combined, and the site just works.”
Will Guthrie, Digital Commerce Platform Manager & AI Enablement, BlastOne
The Impact
A digital experience that lives up to the business behind it.
BlastOne spent decades building its reputation through expertise, service and helping customers solve difficult problems.
The digital experience now does more to support that same promise.
Customers have a better way to find what they need. Complicated shipping decisions happen behind the scenes. Ecommerce and business systems work more closely together. And as BlastOne’s needs continue to change, they have a platform and a technology partner that can change with them.
The technology is complex. The experience doesn’t have to be.
Let's Talk
Is your digital experience as good as the business behind it?
Your customers already know what it's like to work with you. Your website should live up to that experience. Tell us where technology is getting in the way. We'll help you make it better. Talk to Our Team
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