Blog
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eCommerce
Improving Ecommerce Conversions
Improving conversions on a non-ecommerce site should lead to more prospects which might lead to more customers. However, improving conversion rates on an ecommerce site means more money…
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Design & Development
5 Challenges with Offshore Development
The world is getting smaller and it’s easier than ever to hire people from other countries. Websites like oDesk make it easy to find developers, Skype and email…
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Marketing & SEO
Everything You Do Is Marketing
Most small businesses get by without putting very much deliberate thought into marketing. A lot of business owners will proudly proclaim that they don’t do any marketing; they…
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Potpourri
Case Study: Impulse Advanced Communications
We recently launched a new site for Impulse Advanced Communications, a local voice and data services provider, and I thought it would be educational to review the project…
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Marketing & SEO
Customer Centric Marketing
The first order of business in marketing (and in sales) should be to create a relationship with your prospective customers. If you can create a connection with them…
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Marketing & SEO
Market Testing & Validation
When we sit down to develop a new website for a client, our conversation always begins with the goals of the company. Nine times out of ten, those…
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Marketing & SEO
6 Ways to Market Your Business on Facebook
Facebook recently surpassed Google in terms of the average amount of time people spend on the site. Marketing your business on Facebook is already a great way to…
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Marketing & SEO
Why Have a Blog?
Clients regularly ask us whether they should have a blog or not. In general, my answer is yes, though there are some exceptions. Here’s why…
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Design & Development
6 Tips to Successful Web Development Projects
I’ve seen research that shows that more than 50% of development projects fail. Given the number of projects we inherit from other web developers due to unhappy customers,…
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Design & Development
Why Web Development Projects Fail
A story I hear far too often from prospects is that they just fired their previous web developer. You might think I like hearing this because it means…
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Marketing & SEO
7 Tips to Create Emails That Get Opened, Read, and Clicked
At NDIC, we know email is one of the most effective ways to connect with your audience. But we also understand how crowded inboxes can be, and how…
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Marketing & SEO
False Keyword Ranking in Google
As part of our series on basic search engine optimization (SEO), let’s talk about how to measure your SEO efforts. A key metric is how you rank for…
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