Author: Masen

6 Ways to Market Your Business on FaceBook

FaceBook recently surpassed Google in terms of the average amount of time people spend on the site. Marketing your business on FaceBook is already a great way to get exposure and it will become more and more essential over time. Here are some tips on getting started. Create a FaceBook Page. This is the first […]

Why Have a Blog?

Clients regularly ask us whether they should have a blog or not. In general, my answer is yes, though there are some exceptions. Here’s why…

6 Tips to Successful Web Development Projects

I’ve seen research that shows that more than 50% of development projects fail. Given the number of projects we inherit from other web developers due to unhappy customers, I would say the figure is at least that high. This doesn’t apply to small websites such as a simple “brochure” site or a WordPress blog. However, […]

Why Web Development Projects Fail

A story I hear far too often from prospects is that they just fired their previous web developer. You might think I like hearing this because it means our competitors are falling down which is good for us. I actually hate hearing this story. For one, I feel bad for the person standing in front […]

7 Tips to Create Emails That Get Opened, Read, and Clicked

At NDIC, we know email is one of the most effective ways to connect with your audience. But we also understand how crowded inboxes can be—and how easy it is for a good message to get overlooked. Many of our clients use platforms like Mailchimp or Constant Contact, and we help them get the most […]

False Keyword Ranking in Google

As part of our series on basic search engine optimization (SEO), let’s talk about how to measure your SEO efforts. A key metric is how you rank for each keyword you are targeting. Are you on the first page of search results? Are you in the top 3? Are you moving up in the results […]

Analyzing Site Traffic

There are a number of tools you can use to analyze your web site’s traffic but they fall into two primary categories – Web based tools and Server based tools. What’s the difference and how can they affect your sites stats? Read on…

To Tweet or Not to Tweet

Social Media experts will expound upon the virtues of Twitter in terms of your online marketing strategy. There is no doubt that Twitter can help expose your product or service to thousands of new prospects if you use it right. The question is, will you use it at all? Let’s discuss the advantages of Twitter […]

Social Media Marketing – LinkedIn

Most articles on social media marketing start with a discussion of FaceBook and Twitter, however, I’m going to start with LinkedIn because I think it’s an often underestimated contributor to social traffic. For many small businesses, if you have a good LinkedIn strategy, it can generate as much traffic as FaceBook. Here’s how…

The Biggest Lie in SEO

Unfortunately, some SEO consultants are scammers or even worse, flat out liars. Search engine ranking can be so important to a business that some consultants have gone to great lengths, including doing things that are unethical, to get good rankings. A good example of this is using a competitor’s brand name as a target keyword […]

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