Impact Story · Joel

800 emails a week sorted before anyone opens one

Joel is the email triage app we built for our own support desk. It sorts everything that lands in a support inbox, surfaces the few alerts that need action, and drafts replies to real customer emails for a person to review and send.

Joel dashboard on a laptop, with sample data.
Understanding the challenge

A support inbox collects everything

A support address that has been around for years attracts all of it: spam, newsletters, receipts, monitoring alerts, and somewhere in the pile, actual customers. Ours gets more than 800 emails a week, and most of them aren’t customer issues. But not everything that isn’t from a customer is garbage. A receipt needs filing, an alert might need action, and a customer question needs an answer. Each kind has to be handled differently.

What we built

Sorting first, then help with the replies

  • Rule-based sorting

    Joel reads every message in the Google mailbox and sorts it with rules: newsletters, security notices, bounces and spam go out of the way, and customer email goes to the right team. This is deterministic sorting that software does: no AI involved, so it’s fast, reliable and doesn’t burn tokens.

  • Alerts that matter

    Most system alerts report a healthy system and can be ignored. AI reads them and surfaces the 1% that need someone to act.

  • Suggested replies

    For real customer email, Joel drafts a response from our knowledge base and past replies. A support person reviews it, edits, and sends.

  • Freshdesk tickets

    Customer issues become tickets in Freshdesk, already categorized and routed.

  • A review queue that teaches itself

    When Joel isn’t sure, the message goes to a review queue with the AI’s suggestion and its reasoning. Accept it, reclassify it, or promote it to a permanent rule.

AI-accelerated development

Three weeks, and a week of email as the starting point

Joel took three weeks to build. Without AI-accelerated development we wouldn’t have built it at all: it would have been several months of tedious work. AI wrote much of the code, and it also read a full week of our email and drafted the first rule set from it.

Let's Talk

Built for us, ready for any support desk

If your team answers customer email, Joel can do the same sorting for you. Let's talk.

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