GA4-Move
Switch to Google Analytics 4 now so you don’t lose any data.
Now is the time to upgrade to Google Analytics 4 (GA4)
Starting July 1, 2024, Google Analytics 4 properties will completely replace Universal Analytics properties. If you haven’t already migrated to Google Analytics 4, it’s crucial to do so now to ensure uninterrupted access to your website data and analytics services.
It’s important to convert now because as of July 1, Google will begin turning off all Universal Analytics services and Universal Analytics APIs, which means Universal Analytics properties will be inaccessible.
If you want to maintain access to data from your Universal Analytics property, you should download or export your data now. If this isn’t done before June 30, your data will be permanently deleted by Google and won’t be recoverable.
FAQ
If you created your property before October 14, 2020, you’re likely using a Universal Analytics property.
If you created your property after October 14, 2020, you’re likely using a Google Analytics 4 property
already, and no action is required.
On July 1, 2024, Google Analytics 4 properties will fully replace Universal Analytics properties. From that date, Google will begin turning off all Universal Analytics services and Universal Analytics APIs, which means Universal Analytics properties will be inaccessible through the Google Analytics front-end and APIs.
As soon as possible. The sooner GA4 starts tracking data, the more data will be available in GA4 for historical comparisons. Google recommends running GA4 and the previous version (GA3/UA) simultaneously until Google ends the previous version in 2023.
Yes. Some metrics and dimensions have changed or have been removed. Some examples of these are bounce rate, exit pages, and time on page.
If you’re using Google Tag Manager (GTM), installation is relatively simple. However, setting up GA4 can increase in complexity.
It depends on the complexity of what needs to be tracked.
If everything that needs to be tracked is something that GA4 natively tracks, then anyone with access to
Google Tag Manager (GTM) can install and set up GA4.
If the actions to be tracked require custom coding, then someone with coding skills (like a developer)
should set up GA4.
To do it yourself, follow these steps from Google Support.
- Audit your existing analytics setup and create a GA4 configuration plan.
- Setting up GA4 before July 2022 is mission-critical.
- Start building historical data so that you can do a year-over-year analysis next year.
- Once GA4 events are collected, get your team up to speed and update your processes.
- Start planning team training sessions.
- Extract historical data in Universal Analytics before July 2023
