Category: Potpourri

A little bit of everything else.

Writing Compelling Content for Your Website

Most of the clients we work with provide their own copy for their website although an increasing number are asking us to help write the text or are hiring other professional copywriters. If you are writing the content for your website, here are some tips to keep in mind. This is part IV in the […]

The Single Most Important Factor In Turning Visitors into Customers

The classic cartoon to the right illustrates the basic problem all of your prospects face when they try to decide whether or not to buy your product or service. If they don’t know you or haven’t been referred to you by someone they trust, they have no idea if you are a “dog” or not. […]

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Magento to WooCommerce Migration, Done Faster with AI

*"Magento™ and WooCommerce™ are trademarks of their respective owners. Most Magento store owners we talk to aren't asking if they… more

Your Website's New AI Coworker: Are You Ready?

Most conversations about AI and websites focus on one of two things: how AI is changing search results, or how… more

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