Category: Potpourri

A little bit of everything else.

Writing Compelling Content for Your Website

Most of the clients we work with provide their own copy for their website although an increasing number are asking us to help write the text or are hiring other professional copywriters. If you are writing the content for your website, here are some tips to keep in mind. This is part IV in the […]

The Single Most Important Factor In Turning Visitors into Customers

The classic cartoon to the right illustrates the basic problem all of your prospects face when they try to decide whether or not to buy your product or service. If they don’t know you or haven’t been referred to you by someone they trust, they have no idea if you are a “dog” or not. […]

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Five Signs Your Business Has Outgrown Its Software

Remember when you first implemented that new software? It solved a problem, made things easier, and helped your business run… more

What Inefficiencies Have You Simply Learned to Live With?

The everyday frustrations slowing your business down might be easier to fix than you think. Every business has them. Those… more

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