Category: Potpourri

A little bit of everything else.

Writing Compelling Content for Your Website

Most of the clients we work with provide their own copy for their website although an increasing number are asking us to help write the text or are hiring other professional copywriters. If you are writing the content for your website, here are some tips to keep in mind. This is part IV in the […]

The Single Most Important Factor In Turning Visitors into Customers

The classic cartoon to the right illustrates the basic problem all of your prospects face when they try to decide whether or not to buy your product or service. If they don’t know you or haven’t been referred to you by someone they trust, they have no idea if you are a “dog” or not. […]

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How to Stop Website Spam and Phishing Emails

Tired of spam? We all are! Spam isn’t just annoying, it can waste time, clutter your inbox, and even expose… more

Best eCommerce UX Practices That Actually Increase Sales

What makes an eCommerce site convert in 2026? With AI-driven search delivering faster answers and higher expectations, users are more… more

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