Category: Potpourri

A little bit of everything else.

Writing Compelling Content for Your Website

Most of the clients we work with provide their own copy for their website although an increasing number are asking us to help write the text or are hiring other professional copywriters. If you are writing the content for your website, here are some tips to keep in mind. This is part IV in the […]

The Single Most Important Factor In Turning Visitors into Customers

The classic cartoon to the right illustrates the basic problem all of your prospects face when they try to decide whether or not to buy your product or service. If they don’t know you or haven’t been referred to you by someone they trust, they have no idea if you are a “dog” or not. […]

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When AI Is Your Coworker, What Happens to 40 Hours?

For decades, the standard workweek has remained surprisingly consistent. Most salaried employees are expected to work around 40 hours a… more

AI-Driven Websites: Buzzword or Business Advantage

People throw the phrase "AI-driven website" around a lot lately, and it's starting to sound like one of those marketing… more

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