Category: Marketing & SEO

Increasing Your Online Credibility Part III

Everyone says what they DO on their website. “We fix computers”, “We sell homes”, “We make BBQ sauce”, etc. This is important – people need to know what you do or sell. However, it does little to increase your credibility. People know what you do, but do they trust you to do it well? To […]

Increasing Your Credibility Online Part II

Last time I talked about the fact that credibility is the single most important factor in turning website visitors into prospects and customers. The design of your site was covered as one of the ways of establishing credibility. Here is another.

The Single Most Important Factor In Turning Visitors into Customers

The classic cartoon to the right illustrates the basic problem all of your prospects face when they try to decide whether or not to buy your product or service. If they don’t know you or haven’t been referred to you by someone they trust, they have no idea if you are a “dog” or not. […]

Grow Your Email List Sign-ups

Every business wants to build their email list. Unfortunately, almost every website visitor wants to have less email spam and are therefore wary of giving their email address away. In order to build your email list of prospects, you need to give visitors a good reason to sign-up for your list. You have to offer […]

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