Ventura Web and Online Marketing
Digital marketing for companies in Ventura County is something that NDIC has been doing since 1994. We are the local area’s most reliable and experienced web marketing company. To be successful in online marketing, you need to do two things: drive more traffic to your site and convert more visitors to customers once they get there. NDIC has proven strategies for doing both. Companies everywhere are finding that now, more than ever, they need to focus on web marketing because it is the future of all marketing.
Most people go to the web before they go to the yellow pages these days. Digital marketing is required in order to capture these customers. The fundamentals of marketing on the web are the same as marketing in any medium. First, you need to know who your target market is and what their desires and fears are. What is the primary problem they are trying to solve with your product or service? What are their primary concerns in purchasing that product or service from you? What are the demographics of your target customer? Once you can answer these basic questions, you are ready to lay out a strategy that will attract visitors and convert them into customers.
Converting website visitors into customers usually doesn’t happen on the first visit. Most prospects require multiple interactions with your company before they will buy from you. As a result, it’s important for your website to first turn visitors into prospects by getting them to leave their email address or phone number so that you have a way to contact them. Whether you send a friendly email occasionally with helpful information or you give them a call on the phone to see if you can answer questions, a lead you can contact is way closer to a customer than someone who visits your website and goes away, not yet ready to buy, and possibly never to return.
We layout a great strategy for improving conversions in our blog, particularly in the entry The Single Most Important Factor in Turning Visitors into Customers. Follow the tips there as well as in the other blog entries and you will begin improving your conversions immediately.
Once your website is doing a good job of developing prospects, you need to turn your attention to generating more traffic to the site. This can be done in a variety of ways, including social networking, search engine optimization, PR, affiliate marketing, pay-per-click advertising and email marketing. NDIC has expertise in all of these and can help you drive more visitors to your site. But you don’t want to do that until you are confident that your site won’t let people fall through the cracks.
To be competitive in the web marketing to the Ventura community, you need the most up to date strategies. Give us a call at (805) 962-8565 x2 and let us show you how our experience can help your business. We offer a free web marketing consultation to all new customers.