7 Tips to Create Emails That Get Opened, Read, and Clicked

At NDIC, we know email is one of the most effective ways to connect with your audience. But we also understand how crowded inboxes can be—and how easy it is for a good message to get overlooked. Many of our clients use platforms like Mailchimp or Constant Contact, and we help them get the most out of these tools by designing branded templates, creating engaging content, and setting up signup forms that actually grow their lists. That’s why we work closely with each client to make sure their newsletters and marketing emails not only get opened but also deliver real results.

1. Understanding Your Audience

The first step to better communication is knowing who you’re talking to. We help clients segment their email lists based on customer behaviors, demographics, or interests, so messages feel personalized and relevant instead of generic.

• Small Business Example: A local coffee shop segments its list between weekday commuters and weekend regulars, sending different promotions tailored to each group.

2. Writing Subject Lines That Get Clicked

Your subject line is the gatekeeper. If it doesn’t spark curiosity or show immediate value, your email won’t get opened. We test and refine subject lines with our clients, using proven tactics that resonate with their audiences.

• B2B Example: A consulting firm boosts open rates with subject lines like “Cut Your Reporting Time in Half,” speaking directly to the pain points of decision-makers.

3. Delivering Value Beyond the Sale

Subscribers don’t want endless promotions. The best emails provide value—whether it’s tips, resources, or stories that educate and inspire. We help clients strike this balance so their audience looks forward to opening each message.

• eCommerce Example: An online clothing retailer shares seasonal style guides and “how to wear it” tips alongside promotions, giving customers value that extends beyond discounts.

4. Designing for Clarity and Mobile First

Most readers skim emails, and the majority open them on their phones. We create mobile-friendly designs that are clean, scannable, and visually engaging, making sure your message is clear no matter where it’s read.

• Nonprofit Example: A nonprofit simplified its newsletter into short sections with bold headers, making updates easy to digest for busy supporters on mobile devices.

5. Crafting Clear Calls-to-Action (CTAs)

Every email needs a purpose. We work with clients to design CTAs that stand out and drive the desired action—whether it’s booking an appointment, registering for an event, or making a purchase.

• Small Business Example: A boutique spa highlights a single bold “Book Your Appointment” button, rather than cluttering the email with multiple competing actions.

6. Testing, Tracking, and Optimizing

Email marketing is not “set it and forget it.” We track key metrics like open rates, click-throughs, and conversions, then adjust strategies based on real performance. A/B testing subject lines, layouts, and CTAs helps our clients continually improve.

• B2B Example: A software company compared two emails—one promoting a case study download and another offering a webinar signup. Tracking results showed the webinar generated more qualified leads, shaping future campaigns.

7. Building Trust with Consistency and Authenticity

The best results come from building trust over time. We help clients establish a consistent schedule and keep their messaging authentic, so subscribers know they can count on their communications.

• Nonprofit Example: A foundation sends monthly impact updates featuring stories from people they’ve helped, reinforcing donor trust and building long-term support.

Final Thoughts

Better marketing emails aren’t about luck—they’re about strategy, consistency, and putting your audience first. At NDIC, we make sure your communications stand out, deliver value, and drive results. And if you’re using tools like Mailchimp or Constant Contact, we can take them even further—helping you design professional templates, craft the right messages, and increase signups so your email marketing works harder for your business or nonprofit