Web Marketing Ventura
Web marketing in Ventura is something that NDIC has been doing since 1994. We are Ventura’s most reliable and experienced web marketing company. To be successful at web marketing, you need to do two things: drive more traffic to your site and convert more visitors to customers once they get there. NDIC has proven web marketing strategies for doing both. Ventura companies are finding that now more than ever, they need to focus on web marketing because it is the future of marketing.
Most people go to the web before they go to the yellow pages these days. Web marketing is required in order to capture these customers. The fundamentals of marketing on the web are the same as marketing in any medium. First, you need to know who your target market is and what makes them tick. What is the primary problem they are trying to solve with your product or service? What are their primary concerns in purchasing that product or service from you? What are the demographics of your target customer? Once you can answer these fundamental questions, you are ready to lay out a strategy that will attract visitors and convert them into customers.
Converting website visitors into customers usually doesn’t happen on the first visit. Most prospects require multiple interactions with your company before they will buy from you. As a result, it’s important for your website to first turn visitors into prospects by getting them to leave their email address or phone number so that you have a way to contact them. Whether you send a friendly email occasionally with helpful information or you give them a call on the phone to see if you can answer questions, a lead you can contact is way closer to a customer than someone who visits your website and goes away, not yet ready to buy.
We layout a great strategy for improving conversions in our blog, particularly in the entry The Single Most Important Factor in Turning Visitors into Customers. Follow the tips there as well as in the other blog entries and you will begin improving your conversions immediately.
Once your website is doing a good job of developing prospects, you need to turn your attention to generating more traffic to the site. This can be done in a variety of ways, including social networking, search engine optimization, PR, affiliate marketing, pay-per-click advertising and email marketing. NDIC is experts in all of these and can help you drive more visitors to your site. But you don’t want to do that until you are confident that your site won’t let people fall through the cracks.
To be competitive in the Ventura web marketing community, you need the most up to date strategies. Give us a call and let us show you how our web marketing Ventura efforts can help your business. We offer a free web marketing consultation to all new customers.