Web Marketing that Gets You More Customers
Good digital marketing drives traffic to your website and converts visitors into prospects and prospects into customers.
We have well-known strategies for increasing site traffic, including search engine optimization (SEO), social networking (FaceBook, Twitter, etc.) search engine marketing (SEM), pay-per-click advertising (PPC), email marketing, affiliate marketing, content syndication and press relations. We will help you choose the right blend for your company and increase the traffic to your site – guaranteed!
However, before you start spending money to drive traffic to your site, you should make sure your site is going to do the best job possible with that traffic. In other words, it has to be highly optimized to convert visitors into prospects and customers. Otherwise, you are spending money to drive visitors right off a cliff instead of to your doorstep. A bad website can actually hurt your reputation more than it helps it. In today’s market, consumers have become very sophisticated and have a high level of expectation regarding the professionalism of your website. If your site doesn’t meet that level, they are likely to think less of your business. It would be like receiving a business card that is dirty and has bent corners. What kind of impression does that leave a prospect?
I high-conversion site usually starts with great design. Consumers will consciously and unconsciously be attracted to your company based on how attractive and appealing your website is. Of course, attractive is relative, so you need to know who you are talking to. If your target visitor is a woman 20-40 years old, your site should look very different than if your target customer is a 50+ man. This is marketing 101 – know your customer!
Once you know your customer, you can design a website that appeals to them. You will also be much better informed regarding how to write headlines and other copy that will be interesting to them. For tips on how to write great copy, see our blog, particularly the article entitled Writing Compelling Content for your Website.
The basic key is building your online credibility so that visitors are convinced that you can solve their problem or satisfy their need. We do this through a combination of design and content, as well as building other elements into your site content that inspires, motivates and compels visitors to email or call you. If 1 out of 100 visitors to your site contacts you now, how would your business improve if 5 out of 100 or 10 out of 100 visitors contacted you? More contacts mean more customers and that’s good web marketing.
Call us, we can help! (805) 962-8565 x2. Or email us online.