To get users to take action from your site, you first need to be very clear WHAT action you want them to take. Do you want to generate more calls? Or does your sales team get too many calls from people that aren’t good prospects and you would actually like to filter the number of […]
Last time I talked about the fact that credibility is the single most important factor in turning website visitors into prospects and customers. The design of your site was covered as one of the ways of establishing credibility. Here is another.
This is an edited version of an email sent to two different Googlers apparently associated with the Safe Browsing team.… more
Over the past year we have seen some major shifts in how people are shopping. According to Shopify, who surveyed… more
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