Tag: credibility

Increasing Your Online Credibility Part III

Everyone says what they DO on their website. "We fix computers", "We sell homes", "We make BBQ sauce", etc. This is important – people need to know what you do or sell. However, it does little to increase your credibility. People know what you do, but do they trust you to do it well? To […]

Increasing Your Credibility Online Part II

Last time I talked about the fact that credibility is the single most important factor in turning website visitors into prospects and customers. The design of your site was covered as one of the ways of establishing credibility. Here is another.

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