Everyone says what they DO on their website. "We fix computers", "We sell homes", "We make BBQ sauce", etc. This is important – people need to know what you do or sell. However, it does little to increase your credibility. People know what you do, but do they trust you to do it well? To […]
Last time I talked about the fact that credibility is the single most important factor in turning website visitors into prospects and customers. The design of your site was covered as one of the ways of establishing credibility. Here is another.
This is an edited version of an email sent to two different Googlers apparently associated with the Safe Browsing team.… more
Over the past year we have seen some major shifts in how people are shopping. According to Shopify, who surveyed… more
Read All
