When most small business owners think about marketing their business, a punch list of potential marketing activities usually comes to mind. “I need to update the web site, get a FaceBook page and maybe I should try advertising on the side of buses,” they think to themselves. This is the wrong approach to marketing. Here’s […]
Not all web site development companies are equal. Therefore, getting a proposal from one company for all the things on your wish list does not mean that the end result will be the same as with another company, even if the proposals are similar in scope. The experience and talent of the people in each […]
The saying “he could sell ice cubes to Eskimos” is usually said with one part envy and one part disdain. The ability to sell, whether it be your services, your company’s products or an idea is an important skill and people that do it well are often very successful. It’s one of the most essential […]
Mobile web usage is increasing rapidly. As of this writing, nearly 30% of the 4+ billion mobile phones are smart phones. By 2014, it’s predicted that mobile Internet usage will overtake desktop Internet usage. That’s a lot of users that you don’t want to miss out on. However, most smart phones will pull up your […]
Many people feel that having a job at a good company is one of the most secure forms of income and that working for yourself is one of the least secure. I’ve always felt the exact opposite. Having a job is like having only one customer. All of your eggs are in one basket and […]
Improving conversions on a non-ecommerce site should lead to more prospects which might lead to more customers. However, improving conversion rates on an ecommerce site means more money DIRECTLY in your pocket. These simple tips will help almost any ecommerce site improve sales.
The world is getting smaller and it’s easier than ever to hire people from other countries. Websites like oDesk make it easy to find developers, Skype and email make it inexpensive to communicate and PayPal makes it convenient to pay them. So, what could go wrong? Unfortunately, a lot. It would be easy to think […]
Most small businesses get by without putting very much deliberate thought into marketing. A lot of business owners will proudly proclaim that they don’t do any marketing; they get all of their business from referrals. This is definitely something to be proud of since it means they have built a business and have happy customers. […]
We recently launched a new site for Impulse Advanced Communications, a local voice and data services provider, and I thought it would be educational to review the project and look at the results of putting into practice all the things I’ve been writing about here for the last several months. First of all, it’s important […]
The first order of business in marketing (and in sales) should be to create a relationship with your prospective customers. If you can create a connection with them that enables them to begin to trust you, then you are on the way to getting a new customer. Fundamentally, they must believe (trust) that your product […]
NDIC has been a terrific host for our website. During the tragic Asian tsunami in December 2004, our organization was among those called upon to respond. The immediate scaling of our activities stressed every system – phone lines, physical plant, operational equipment, financial processing. Although our website received the most stress due to unprecedented traffic, it never crashed and NDIC’s team made sure it was able to handle massively increased traffic.
Thomas Tighe, Executive Director
Direct Relief International
This is an edited version of an email sent to two different Googlers apparently associated with the Safe Browsing team.… more
Over the past year we have seen some major shifts in how people are shopping. According to Shopify, who surveyed… more
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