Author: Masen

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Mobile Website – Do You Need One?

Mobile web usage is increasing rapidly. As of this writing, nearly 30% of the 4+ billion mobile phones are smart phones. By 2014, it’s predicted that mobile Internet usage will overtake desktop Internet usage. That’s a lot of users that you don’t want to miss out on. However, most smart phones will pull up your […]

Starting a New Business

Many people feel that having a job at a good company is one of the most secure forms of income and that working for yourself is one of the least secure. I’ve always felt the exact opposite. Having a job is like having only one customer. All of your eggs are in one basket and […]

Improving Ecommerce Conversions

Improving conversions on a non-ecommerce site should lead to more prospects which might lead to more customers. However, improving conversion rates on an ecommerce site means more money DIRECTLY in your pocket. These simple tips will help almost any ecommerce site improve sales.

5 Challenges with Offshore Development

The world is getting smaller and it’s easier than ever to hire people from other countries. Websites like oDesk make it easy to find developers, Skype and email make it inexpensive to communicate and PayPal makes it convenient to pay them. So, what could go wrong? Unfortunately, a lot. It would be easy to think […]

Everything You Do Is Marketing

Most small businesses get by without putting very much deliberate thought into marketing. A lot of business owners will proudly proclaim that they don’t do any marketing; they get all of their business from referrals. This is definitely something to be proud of since it means they have built a business and have happy customers. […]

Case Study: Impulse Advanced Communications

We recently launched a new site for Impulse Advanced Communications, a local voice and data services provider, and I thought it would be educational to review the project and look at the results of putting into practice all the things I’ve been writing about here for the last several months. First of all, it’s important […]

Customer Centric Marketing

The first order of business in marketing (and in sales) should be to create a relationship with your prospective customers. If you can create a connection with them that enables them to begin to trust you, then you are on the way to getting a new customer. Fundamentally, they must believe (trust) that your product […]

Market Testing & Validation

When we sit down to develop a new website for a client, our conversation always begins with the goals of the company. Nine times out of ten, those are marketing and sales goals – they want to generate more leads and get more customers. As a result, our first conversation revolves around the marketing message […]

6 Ways to Market Your Business on FaceBook

FaceBook recently surpassed Google in terms of the average amount of time people spend on the site. Marketing your business on FaceBook is already a great way to get exposure and it will become more and more essential over time. Here are some tips on getting started. Create a FaceBook Page. This is the first […]

Why Have a Blog?

Clients regularly ask us whether they should have a blog or not. In general, my answer is yes, though there are some exceptions. Here’s why…

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