SEO Tip: Google Analytics

Posted by Chloe Spencer

There is an array of SEO tools out there, many of which cost money and may be complicated to use. However, one of the best tools available for analyzing your traffic and SEO performance is free and easy to use (at least at a basic level!) - Google Analytics. If you don't know what Google Analytics is, it's a tool to keep track of your website's data; who's visiting your site, from where, how they got there, what your most popular keywords are, which of your pages are most popular, etc. And among all the thousands of SEO tips you may come across, one of the most important is using a tool like Google Analytics to track everything you need to be aware of and improve on for increased traffic and conversions. So I'm going to walk you through a short Google Analytics tutorial, along with some Analytics SEO tips and how to get the most out of this tool. (more…)

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