Year: 2012

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SEO Tip: Google Analytics

There is an array of SEO tools out there, many of which cost money and may be complicated to use. However, one of the best tools available for analyzing your traffic and SEO performance is free and easy to use (at least at a basic level!) – Google Analytics. If you don't know what Google… Read more »

How To Choose Your Domain Name

Have a site idea but don't know what domain name to register? Are all your first choices for domain names taken? Thinking about going with a .net, .biz or .co because you feel like you have no other choice? In this article, I'll walk you through a step-by-step process for your choosing a great SEO-friendly… Read more »

Market Positioning

Where does your business fit in the overall scheme of your marketplace? Are you the market leader? Are you the low cost leader? Do you have the most premium offering? These are just a few of the ways you can describe your market positioning. Good market positioning insures that you are differentiated sufficiently within your… Read more »

5 Top Reasons Why You Should Use WordPress

There is a plethora of Content Management Systems (CMS) out there to choose from when deciding to create a blog or a website; WordPress, Joomla, Drupal, etc. There are also a large number of free blogging services like Blogger, TypePad, etc, but using these sites is not recommended because you typically don’t own the domain… Read more »

Why Your Site Needs a Blog

You may have heard that it is beneficial for your website if it has a blog, and you probably know several companies who have a blog on their website. But have you ever wondered what the point of a blog is and whether you should set one up on your site? There are quite a… Read more »

The Top 10 SEO Myths

SEO myths are everywhere, and many of them never seem to die down. You probably know a few of them, such as the supposed importance of meta keyword tags for search engine rankings. Yes, that is a myth, and a very popular one at that. And there are many more…in fact, new SEO myths are… Read more »

How To Choose Killer Keywords

Coming up with keywords is easy, but how do you know if those keywords are popular search queries in the search engines? You have to research them, using online keyword tools. This is called keyword research. And it’s one of the most important things you can ever do for your site to achieve high rankings… Read more »

The SEO Secret Weapon: Title Tags

Title tags are the most important factor in on-page SEO, after overall webpage content. Many people don’t know this, and they don’t know how to edit their title tags even if they wanted to. For those who don’t know what a title tag is, it is the line of characters, usually words, displayed at the… Read more »

Marketing Strategy vs Marketing Tasks

When most small business owners think about marketing their business, a punch list of potential marketing activities usually comes to mind. “I need to update the web site, get a FaceBook page and maybe I should try advertising on the side of buses,” they think to themselves. This is the wrong approach to marketing. Here’s… Read more »

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