Month: October 2010

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Testing Conversion Rates

Virtually anything on your site can potentially affect your conversion rates. Different headlines, pictures, calls-to-action, etc., can all affect your conversion rates positively or negatively.  You have to start with your best guess for each of these but after that, you can be very scientific in discovering the most effective combination. Google Website Optimizer let’s… Read more »

Measuring Conversion Rates

In order to measure conversion rates, you need a type of conversion that is measurable online. Contact forms, email list sign-ups, and online sales are good examples of conversions that can easily be measured online because you can count the number of responses or sales you get. The other thing you need is a good… Read more »

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