Every business wants to build their email list. Unfortunately, almost every website visitor wants to have less email spam and are therefore wary of giving their email address away. In order to build your email list of prospects, you need to give visitors a good reason to sign-up for your list. You have to offer them something of value. One of the best things to offer is your expertise. Create a white-paper or article that gives them good advice. For example, we have the down-loadable article Proven Strategies for Driving More Traffic to Your Web Site. This article covers a subject which we are experts in and which we think are customers would be interested in reading.
Another great strategy is to write an article that helps customers make a buying decision regarding your product or service. For example, a second article we have available is entitled The 5 Things to Look for in a Website Development Company. We can generally assume that people looking at our website are potentially interested in hiring us, or at least that the people who have interest are the ones we want to connect with. By offering advice that helps them make a wise buying decision, we are not only offering them value but telling them why they should hire us.
What other effective strategies have you seen for building your email list?