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Good Calls to Action

To get users to take action from your site, you first need to be very clear WHAT action you want them to take. Do you want to generate more calls? Or does your sales team get too many calls from people that aren’t good prospects and you would actually like to filter the number of… Read more »

Writing Compelling Content for Your Website

Most of the clients we work with provide their own copy for their website although an increasing number are asking us to help write the text or are hiring other professional copywriters. If you are writing the content for your website, here are some tips to keep in mind. This is part IV in the… Read more »

Increasing Your Online Credibility Part III

Everyone says what they DO on their website. "We fix computers", "We sell homes", "We make BBQ sauce", etc. This is important – people need to know what you do or sell. However, it does little to increase your credibility. People know what you do, but do they trust you to do it well? To… Read more »

Increasing Your Credibility Online Part II

Last time I talked about the fact that credibility is the single most important factor in turning website visitors into prospects and customers. The design of your site was covered as one of the ways of establishing credibility. Here is another.

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Don't Listen to Everything Google Tells You

In the last post on Google PageSpeed Insights, we discussed the problems with that tool and how the advice it… more

The Problems with Google PageSpeed Insights

Google provides two tools for testing the performance of your website from a desktop or mobile device. PageSpeed Insights offers… more

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