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Good Calls to Action

Posted by Masen

To get users to take action from your site, you first need to be very clear WHAT action you want them to take. Do you want to generate more calls? Or does your sales team get too many calls from people that aren’t good prospects and you would actually like to filter the number of people who call you? Do you want to generate email list sign-ups, webinar registrations or more ecommerce sales? Most sites want some combination of the above. While you can have multiple calls to action (CTAs), having more than two CTAs can just lead to confusion. Therefore you need to prioritize...

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Writing Compelling Content for Your Website

Posted by Masen

Most of the clients we work with provide their own copy for their website although an increasing number are asking us to help write the text or are hiring other professional copywriters. If you are writing the content for your website, here are some tips to keep in mind. This is part IV in the series on increasing your online credibility.

There are several categories of site content:

  1. Your Positioning Statement
  2. Introductory Text
  3. Supporting Content
  4. Call To Action

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Increasing Your Online Credibility Part III

Posted by Masen

Everyone says what they DO on their website. "We fix computers", "We sell homes", "We make BBQ sauce", etc. This is important - people need to know what you do or sell. However, it does little to increase your credibility. People know what you do, but do they trust you to do it well? To do it at a reasonable cost? Within a reasonable time frame? Not likely. The problem is that anyone can say anything on the internet and it's up to us as consumers to sort out the well-made stuff from the junk, the great services from the lousy. Marketers have crossed the trust line so many times in the name of profit that many of us have become slow to trust. How can you build trust just with the words that you use? (more…)

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Increasing Your Credibility Online Part II

Posted by Masen

Last time I talked about the fact that credibility is the single most important factor in turning website visitors into prospects and customers. The design of your site was covered as one of the ways of establishing credibility. Here is another. (more…)

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