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Writing Compelling Content for Your Website

Posted by Masen

Most of the clients we work with provide their own copy for their website although an increasing number are asking us to help write the text or are hiring other professional copywriters. If you are writing the content for your website, here are some tips to keep in mind. This is part IV in the series on increasing your online credibility.

There are several categories of site content:

  1. Your Positioning Statement
  2. Introductory Text
  3. Supporting Content
  4. Call To Action

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