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Website Intro Text Tips

Posted by Masen

Great marketing copy inspires, motivates and almost compels users to take action. It does such a good job of talking to your customers core needs and concerns that they literally love you just for writing it and feel excited by the possibility that you can satisfy their need. How do you do that? Here are some tips:

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Your Website’s Intro Text

Posted by Masen

The intro text on your site needs to immediately capture people's attention and give them a reason to read more. It shouldn't be a book, more like a sentence or two that pulls them in. The majority of visitors will take a quick look at your site and go elsewhere. If you use Google Analytics, this is called your "Bounce Rate", i.e., what percentage of people go to your home page and quickly bounce away from it. How to you grab visitors and get them to stay? Simple, you speak directly to their core needs and major concerns.
Here's how you do that... (more…)

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