Category: Website Marketing

Read NDIC blog posts about website marketing, web design, and web development in Santa Barbara, Ventura, and Goleta.

Home > Website Marketing

Don’t Listen to Everything Google Tells You

In the last post on Google PageSpeed Insights, we discussed the problems with that tool and how the advice it gives is interpretive and not always beneficial from either a user experience standpoint or a search engine ranking standpoint. In this article we look at a newer tool by Google, TestMySite. TestMySite purportedly analyzes the… Read more »

The Problems with Google PageSpeed Insights

Google provides two tools for testing the performance of your website from a desktop or mobile device. PageSpeed Insights offers desktop and mobile recommendations and is the oldest and most-used while TestMySite is a recent addition that only tests the mobile version of your site. There are a few serious misconceptions about these tools which… Read more »

The Pros and Cons of Commercial WordPress Themes

One of the great things about WordPress is the thousands of high quality themes available for the platform. What is a theme? A WordPress theme defines the look-and-feel of your site, or its design. The theme contains a specific set of style sheets and templates that determine the fonts, colors, styles and layouts of the… Read more »

WordPress or Drupal: Which should you choose?

Both WordPress and Drupal are powerful, mature content management systems with worldwide support and large websites counted among their users. So, which should you build your next website in? We’ve built very large websites, as well as many smaller ones, in both WordPress and Drupal. There are things that we like about both of them,… Read more »

A Scientific Approach to a Better Online Lead Generation

Historically, if you wanted more leads from your website, you would hire a consultant or an agency to help make your website “better.” You would design a more attractive website, write marketing copy that was more compelling or work on your SEO to try to increase the number of visitors to your site. All of… Read more »

Custom Designed WordPress Theme versus an Off-the-shelf Theme

The graphic design, or look and feel, is the first impression every visitor gets from a website. It’s a critical component in establishing credibility and inspiring people to stick around. Poorly or generically designed websites have higher bounce rates than professionally designed ones.

5 Things You Didn’t Know About WordPress

Believe it or not, your WordPress website has secrets, shortcuts and tricks you never even knew about. WordPress has a plethora of special features, and the hard part is not using them, but knowing they all exist. There are so many great little tips and tricks for WordPress that many of them go unnoticed by… Read more »

5 Web Marketing Secrets for Small Businesses

Owning a small business is a big task. Initial planning, hiring employees, creating budgets, and marketing is only the beginning of the immense workload on the shoulders of new small business owners. But even if you’re not a startup and you’ve had your business for a while, marketing is an on-going hurdle you must jump… Read more »

Joomla vs WordPress

The ongoing Joomla vs WordPress war still rages, competing for the title of number one CMS. Both are very popular, very powerful Content Management Systems, but with slightly different approaches to managing content and geared towards a slightly different audience. So what it comes down to is not so much which one is better, but… Read more »

The 7 Deadly Small Business Mistakes

Starting a small business is a big and daunting task. Small business owners often make common mistakes, especially in the beginning. As a result, startup after startup goes up in flames. Many of them were great ideas but they were never able to prosper because they were cut short by preventable pitfalls. Read on to… Read more »

Questions? We're Here.



What's New

Don't Listen to Everything Google Tells You

In the last post on Google PageSpeed Insights, we discussed the problems with that tool and how the advice it… more

The Problems with Google PageSpeed Insights

Google provides two tools for testing the performance of your website from a desktop or mobile device. PageSpeed Insights offers… more

Read All