Historically, if you wanted more leads from your website, you would hire a consultant or an agency to help make your website “better.” You would design a more attractive website, write marketing copy that was more compelling or work on your SEO to try to increase the number of visitors to your site. All of… Read more »
The graphic design, or look and feel, is the first impression every visitor gets from a website. It’s a critical component in establishing credibility and inspiring people to stick around. Poorly or generically designed websites have higher bounce rates than professionally designed ones.
There is an array of SEO tools out there, many of which cost money and may be complicated to use. However, one of the best tools available for analyzing your traffic and SEO performance is free and easy to use (at least at a basic level!) – Google Analytics. If you don't know what Google… Read more »
Where does your business fit in the overall scheme of your marketplace? Are you the market leader? Are you the low cost leader? Do you have the most premium offering? These are just a few of the ways you can describe your market positioning. Good market positioning insures that you are differentiated sufficiently within your… Read more »
When most small business owners think about marketing their business, a punch list of potential marketing activities usually comes to mind. “I need to update the web site, get a FaceBook page and maybe I should try advertising on the side of buses,” they think to themselves. This is the wrong approach to marketing. Here’s… Read more »
The saying “he could sell ice cubes to Eskimos” is usually said with one part envy and one part disdain. The ability to sell, whether it be your services, your company’s products or an idea is an important skill and people that do it well are often very successful. It’s one of the most essential… Read more »
Mobile web usage is increasing rapidly. As of this writing, nearly 30% of the 4+ billion mobile phones are smart phones. By 2014, it’s predicted that mobile Internet usage will overtake desktop Internet usage. That’s a lot of users that you don’t want to miss out on. However, most smart phones will pull up your… Read more »
Improving conversions on a non-ecommerce site should lead to more prospects which might lead to more customers. However, improving conversion rates on an ecommerce site means more money DIRECTLY in your pocket. These simple tips will help almost any ecommerce site improve sales.