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	<title>New Directions In Computing</title>
	<link>http://www.ndic.com/blog</link>
	<description>Building your Business with the Internet</description>
	<lastBuildDate>Sun, 14 Mar 2010 00:20:52 +0000</lastBuildDate>
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	<item>
		<title>Website Intro Text Tips</title>
		<description><![CDATA[Great marketing copy inspires, motivates and almost compels users to take action. It does such a good job of talking to your customers core needs and concerns that they literally love you just for writing it and feel excited by the possibility that you can satisfy their need. How do you do that? Here are [...]]]></description>
		<link>http://www.ndic.com/blog/2010/03/14/website-intro-text-tips/</link>
			</item>
	<item>
		<title>Your Website&#8217;s Intro Text</title>
		<description><![CDATA[The intro text on your site needs to immediately capture people&#39;s attention and give them a reason to read more. It shouldn&#39;t be a book, more like a sentence or two that pulls them in. The majority of visitors will take a quick look at your site and go elsewhere. If you use Google Analytics, [...]]]></description>
		<link>http://www.ndic.com/blog/2010/02/17/website-intro-text/</link>
			</item>
	<item>
		<title>Writing Compelling Content for Your Website</title>
		<description><![CDATA[Most of the clients we work with provide their own copy for their website although an increasing number are asking us to help write the text or are hiring other professional copywriters. If you are writing the content for your website, here are some tips to keep in mind. This is part IV in the [...]]]></description>
		<link>http://www.ndic.com/blog/2010/02/15/writing-compelling-content-web-marketing-santa-barbara-ventura/</link>
			</item>
	<item>
		<title>Increasing Your Online Credibility Part III</title>
		<description><![CDATA[Everyone says what they DO on their website. &#8220;We fix computers&#8221;, &#8220;We sell homes&#8221;, &#8220;We make BBQ sauce&#8221;, etc. This is important &#8211; people need to know what you do or sell. However, it does little to increase your credibility. People know what you do, but do they trust you to do it well? To [...]]]></description>
		<link>http://www.ndic.com/blog/2010/02/11/increasing-your-credibility-online-part-iii/</link>
			</item>
	<item>
		<title>Increasing Your Credibility Online Part II</title>
		<description><![CDATA[Last time I talked about the fact that credibility is the single most important factor in turning website visitors into prospects and customers. The design of your site was covered as one of the ways of establishing credibility. Here is another.
What other people say
Testimonials are a common way of increasing credibility. However, depending on how [...]]]></description>
		<link>http://www.ndic.com/blog/2010/02/09/increasing-your-credibility-online-part-ii/</link>
			</item>
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		<title>The Single Most Important Factor In Turning Visitors into Customers</title>
		<description><![CDATA[The classic cartoon to the right illustrates the basic problem all of your prospects face when they try to decide whether or not to buy your product or service. If they don&#8217;t know you or haven&#8217;t been referred to you by someone they trust, they have no idea if you are a &#8220;dog&#8221; or not. [...]]]></description>
		<link>http://www.ndic.com/blog/2010/02/02/single-most-important-factor-in-turning-visitors-into-customers/</link>
			</item>
	<item>
		<title>Grow Your Email List Sign-ups</title>
		<description><![CDATA[Every business wants to build their email list. Unfortunately, almost every website visitor wants to have less email spam and are therefore wary of giving their email address away. In order to build your email list of prospects, you need to give visitors a good reason to sign-up for your list. You have to offer [...]]]></description>
		<link>http://www.ndic.com/blog/2010/01/22/getting-more-email-list-sign-ups-email-marketing-santa-barbara-ventura/</link>
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