WordPress is used to create 1 in 3 websites on the Internet today and that percentage is growing every day. If you are not already aware of WordPress and how it can act as a great platform for your small business website, then read on. This article will discuss what WordPress is and what its benefits are. WordPress is the world’s leading Content Management System, or CMS. A CMS is just a fancy term for a program that let’s you edit your own website. Read More »

Email marketing can be a great way to reach customers, but it can be very difficult to capture your reader's genuine attention without looking like spam or a sales pitch. Who wants to put a ton of time and effort into email marketing when their emails are just going to get ignored, deleted or caught in a spam filter? There's a few tricks to successful email marketing for small businesses, which if done right can increase not only your conversions but also your website traffic, search engine rankings, etc. Plus, it's one of the most effective free-of-cost marketing tactics out there. Read on to discover the top 5 tips for email marketing geared specifically toward small business owners.

Many people don't know that links are one of the most influential factors of your Google rankings. Authoritative, inbound links with keyword-rich anchor text are what will ultimately get you ranking on page 1 for those keywords in the search engines. But how do you go about getting these quality links? Creating and carrying out a link strategy can be one of the most time-consuming SEO tasks you do for your web site. This is one reason people seek the help of an SEO professional. If you would like to do it yourself, there are a few things you should know about links beforehand, like what the different types of links are, which ones are good, bad, useful or useless.

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WordPress plugins. There are thousands of them, ranging from one star to five star, brand new or tried and true, and a waste of time to absolutely necessary. So where do you start? Which are the best WordPress plugins? The WordPress Plugin Directory is like the App Store for Apple devices. So to help you out, we've put together a checklist of the 10 best WordPress plugins that are must-have additions to your WordPress site.

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There is an array of SEO tools out there, many of which cost money and may be complicated to use. However, one of the best tools available for analyzing your traffic and SEO performance is free and easy to use (at least at a basic level!) – Google Analytics. If you don't know what Google Analytics is, it's a tool to keep track of your website's data; who's visiting your site, from where, how they got there, what your most popular keywords are, which of your pages are most popular, etc. And among all the thousands of SEO tips you may come across, one of the most important is using a tool like Google Analytics to track everything you need to be aware of and improve on for increased traffic and conversions. So I'm going to walk you through a short Google Analytics tutorial, along with some Analytics SEO tips and how to get the most out of this tool. Read More »

Have a site idea but don't know what domain name to register? Are all your first choices for domain names taken? Thinking about going with a .net, .biz or .co because you feel like you have no other choice? In this article, I'll walk you through a step-by-step process for your choosing a great SEO-friendly domain for your website. Read More »

SEO myths are everywhere, and many of them never seem to die down. You probably know a few of them, such as the supposed importance of meta keyword tags for search engine rankings. Yes, that is a myth, and a very popular one at that. And there are many more…in fact, new SEO myths are born all the time. And there's nothing we can do to stop them, only to be wary of new SEO tricks and aware of common SEO myths. So I have put together a list of the top 10 SEO myths I hear the most, that desperately need to be debunked. And alas, here they are: Read More »

Coming up with keywords is easy, but how do you know if those keywords are popular search queries in the search engines? You have to research them, using online keyword tools. This is called keyword research. And it's one of the most important things you can ever do for your site to achieve high rankings in the search engines for relevant keywords. In this article, I'll show you how to choose your keywords, find out which combinations and variations to target, and how to place them in your content so you rank in the search engines. Read More »

Title tags are the most important factor in on-page SEO, after overall webpage content. Many people don't know this, and they don't know how to edit their title tags even if they wanted to. For those who don't know what a title tag is, it is the line of characters, usually words, displayed at the very top of a browser window above the URL, while viewing a webpage. For example, on the homepage of Nike you can see that the title tag is "Nike – Home". This is actually a very poor title tag–it contains no keywords, except for their company name, and the word "home" which does nothing for the page's Google rankings. When Google bots are scouring a webpage for keywords to rank it under, the title tag, followed by the page's heading and first paragraph, is the most influential location for keywords. And commonly the title tag of a webpage is shown as the search engine result description where it appears. So the next question is, what makes a great title tag? And most importantly, how do you change your title tags? Read More »