Where does your business fit in the overall scheme of your marketplace? Are you the market leader? Are you the low cost leader? Do you have the most premium offering? These are just a few of the ways you can describe your market positioning. Good market positioning insures that you are differentiated sufficiently within your market and therefore have a strong platform from which to attract customers. Read More »

There is a plethora of Content Management Systems (CMS) out there to choose from when deciding to create a blog or a website; WordPress, Joomla, Drupal, etc. There are also a large number of free blogging services like Blogger, TypePad, etc, but using these sites is not recommended because you typically don't own the domain name. It will be something like mygreatblog.blogspot.com. This creates a couple of problems. One, if you want to move to your own domain in the future, you'll likely lose many of your readers. Two, it's a hassle because you have to copy and paste all the content you had built up over time into the new site. I highly recommend creating a self-hosted website, using a host like Bluehost.com for example, and installing a CMS. My number 1 recommended CMS for most small businesses is WordPress. "Why WordPress?", you may ask. Here are 5 reasons: Read More »