Month: May 2011

Customer Centric Marketing

The first order of business in marketing (and in sales) should be to create a relationship with your prospective customers. If you can create a connection with them that enables them to begin to trust you, then you are on the way to getting a new customer. Fundamentally, they must believe (trust) that your product […]

Market Testing & Validation

When we sit down to develop a new website for a client, our conversation always begins with the goals of the company. Nine times out of ten, those are marketing and sales goals – they want to generate more leads and get more customers. As a result, our first conversation revolves around the marketing message […]

6 Ways to Market Your Business on FaceBook

FaceBook recently surpassed Google in terms of the average amount of time people spend on the site. Marketing your business on FaceBook is already a great way to get exposure and it will become more and more essential over time. Here are some tips on getting started. Create a FaceBook Page. This is the first […]

Why Have a Blog?

Clients regularly ask us whether they should have a blog or not. In general, my answer is yes, though there are some exceptions. Here’s why…

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Magento to WooCommerce Migration, Done Faster with AI

*"Magento™ and WooCommerce™ are trademarks of their respective owners. Most Magento store owners we talk to aren't asking if they… more

Your Website's New AI Coworker: Are You Ready?

Most conversations about AI and websites focus on one of two things: how AI is changing search results, or how… more

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