SEO is the art and science of getting your site ranked higher on search engines such as Google. I say “art and science” because while there is a lot of technical know-how to doing good SEO (science), there is also a lot that is unknown and a little creativity (art) is often required. SEO experts know a lot about how and why Google ranks sites the way they do, but no one except Google knows all the rules they use to rank one site higher than another.

Volumes have been written on the topic of SEO. This is by no means meant to be a technical SEO guide. Rather, I want to give an overview of SEO for marketers and business owners who need a better grasp of the basics.

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Once you have a good converting site live – one that utilizes all the strategies that we’ve discussed so far – it’s time to start driving traffic to it. The primary ways of driving traffic are:

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Social Media Marketing
• Press Relations (PR)
• Affiliate Marketing
• Strategic Partnerships
• Email Marketing
• Viral/Referral

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