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Testing Conversion Rates
Posted by Masen - October 18th, 2010
Virtually anything on your site can potentially affect your conversion rates. Different headlines, pictures, calls-to-action, etc., can all affect your conversion rates positively or negatively.
You have to start with your best guess for each of these but after that, you can be very scientific in discovering the most effective combination. Google Website Optimizer let’s you test any number of combinations of ANYTHING on a web page. You load the various elements into Optimizer and each time someone hits the page, Optimizer serves up a different combination of elements.
Posted in Conversions, Website Marketing - No Comments »
Tags: Camarillo, Oxnard, San Luis Obispo, Santa Barbara, Ventura
Measuring Conversion Rates
Posted by Masen - October 15th, 2010
In order to measure conversion rates, you need a type of conversion that is measurable online. Contact forms, email list sign-ups, and online sales are good examples of conversions that can easily be measured online because you can count the number of responses or sales you get. The other thing you need is a good site analytics program. Google Analytics is the most popular and it’s free, though there are many others, some of which provide functionality that Google Analytics does not.
Posted in Conversions, Website Marketing - No Comments »
Tags: Camarillo, Oxnard, San Luis Obispo, Santa Barbara, Ventura

