Good Calls to Action

To get users to take action from your site, you first need to be very clear WHAT action you want them to take. Do you want to generate more calls? Or does your sales team get too many calls from people that aren’t good prospects and you would actually like to filter the number of people who call you? Do you want to generate email list sign-ups, webinar registrations or more ecommerce sales? Most sites want some combination of the above. While you can have multiple calls to action (CTAs), having more than two CTAs can just lead to confusion. Therefore you need to prioritize…

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