Web and Digital Marketing Marketing Santa Barbara

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Santa Barbara Web and Digital Marketing

NDIC is Santa Barbara’s premiere web marketing firm. Since 1994, we’ve been developing and marketing professional websites for businesses in the local area. If you are looking for a way to drive more web traffic to your site and convert more site visitors into customers, then you should consider hiring a professional company like ours to assist.

In order to be successful in digital marketing, you need to employ a couple of simple strategies. One, you need to understand your target market. Online marketing is like real-world marketing in that the first step is to really know your demographic. Santa Barbara has a unique demographic but it’s critical to know who, within the local market, you are targeting. Once you have a clear sense, you can then create a web design and website copy that supports your web marketing efforts. In other words, you need to create a great site that appeals to your target demographic. The keyword here is conversion. You want a site that does the best job it can of converting visitors into prospects and customers. For most websites, 70% of their traffic spends less than 15 seconds on their site and then leaves. How can you get more people to spend more time? How can you convert a higher percentage of them into prospects who call you or email you? How can you convert a higher percentage of customers who buy from you? NDIC has the expertise to help you build a better mousetrap.

Once you have a high conversion website, you need to send more traffic to that site. There are many different ways to do this but the most well-known and effective include SEO, social network marketing, email marketing, affiliate marketing, pay-per-click advertising, and PR. We have expertise in all of these forms of marketing and can figure out the right mix for you. Traffic plus a great converting site equals more prospects and customers. It’s that simple. It works for us, for our customers and it can work for you.

Santa Barbara is a slow-growth community but that doesn’t mean your company has to be slow-growth. With the right partner in your corner, your web marketing efforts can propel your company ahead of the competition. Call us now to schedule a free consultation on how we can enhance your digital marketing efforts.

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