Web Development that Gets You More Customers
Good web development is more than just a pretty web site design or a functional ecommerce site. These are important, but good web development actually drives traffic to your web site and converts visitors into prospects and prospects into customers. Great design and programming are part of that equation, but they aren’t the whole picture.
How could a website bring you more customers? With well-known strategies for increasing site traffic, including search engine optimization (SEO), social networking (FaceBook, Twitter, etc.) search engine marketing (SEM), pay-per-click advertising (PPC), email marketing, affiliate marketing, content syndication and press relations. These are all of the different ways that people get to your website. We will help you choose the right blend for your company and increase the traffic to your site – guaranteed!
Of course, increasing the amount of traffic you send to a bad site is just wasting money. So, we will also design or re-design your site so that it better converts visitors to customers. The key to this is building your online credibility so that visitors are convinced that you can solve their problem or satisfy their need. We do this through compelling headlines, intro copy and calls to action, as well as building other elements into your site content that inspires, motivates and compels visitors to email or call you. If 1 out of 100 visitors to you site contacts you now, how would your business improve if 5 out of 100 or 1 out of 10 visitors contacted you? More contacts means more customers.
How will you know if it’s working? For one, you’ll simply see more emails and calls from people coming directly through your website. At the same time, we diligently measure the increase in traffic to your site through various tools, including Google Analytics. We also measure the conversion rate of visitors into prospects or customers. We do this through a variety of tools, including Google Website Optimizer as well as custom analytics that we build directly into your site. You’ll not only be able to see the results, you’ll be able to quantify them.
Call us, we can help! 888-252-0043 x2. Or email us online.