Articles

Web Design that Gets You More Customers

Good web design does more for your business than getting you a nice web site design or a working ecommerce site. These are important, but good web design actually drives traffic to your web site and converts visitors into prospects and prospects into customers.

First you need to design or re-design your web site so that it converts visitors to customers. The key to this is building your online credibility so that visitors are convinced that you can solve their problem or satisfy their need. Good design is the very first thing people will notice about your website and an attractive, relevant design will increase your credibility with visitors. Design-aware people will consciously give your site a slight nod in their mind whereas the rest of your visitors will unconsciously just feel more comfortable with your site and therefore with your product or service.

Another aspect of design – good organization and layout of information – will further enhance conversions. If people can easily find what they are looking for and are not overwhelmed or confused by the design, they are much more likely to become customers. Great design directs people where to look by giving different areas of the page different amounts of emphasis or priority.

In a broader sense, the design of your site includes the content on the site – images, words and sometimes video or other types of media. Great photography or illustration will support the underlying message of your site and make the value proposition more clear. Good copywriting will strike a cord with your visitors and build trust with they by creating rapport.

Actually converting visitors to prospects or customers is the final step. This is done through compelling headlines, intro copy and calls to action, as well as building other elements into your site content that inspire, motivate and compel visitors to email or call you. If 1 out of 100 visitors to you site contacts you now, how would your business improve if 5 out of 100 or 10 out of 100 visitors contacted you? More contacts means more customers.

Once you have a great converting site, it needs to be marketed. A great web design is meaningless if no one sees it. Driving traffic to your site is done through well-known strategies for increasing site traffic, including search engine optimization (SEO), social networking (FaceBook, Twitter, etc.) search engine marketing (SEM), pay-per-click advertising (PPC), email marketing, affiliate marketing, content syndication and press relations. We will help you choose the right blend for your company and increase the traffic to your site – guaranteed!

Call us, we can help! 888-252-0043 x2. Or email us online.