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5 Tips for Email Marketing

Posted by Chloe Spencer

Email marketing can be a great way to reach customers, but it can be very difficult to capture your reader's genuine attention without looking like spam or a sales pitch. Who wants to put a ton of time and effort into email marketing when their emails are just going to get ignored, deleted or caught in a spam filter? There's a few tricks to successful email marketing for small businesses, which if done right can increase not only your conversions but also your website traffic, search engine rankings, etc. Plus, it's one of the most effective free-of-cost marketing tactics out there. Read on to discover the top 5 tips for email marketing geared specifically toward small business owners.

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Principles of Social Networking Success

Posted by Masen

Would you like to grow your FaceBook likes? Do you want more Twitter followers? Regardless of the social network you are targeting, these principles will help you grow awareness and increase traffic to your website and business.

Add Value

The number one principle is to always add value. Whether you are writing a blog post, an email newsletter, a tweet or a FaceBook post, always try to say something that would be of value to your target reader. There are a variety of ways to create value. You can provide inform people regarding current events or happenings in your industry. You can educate them about your category of product or service. Or you can provide entertainment (this is a tricky one, of course, because not everyone finds the same things funny). (more…)

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Links for SEO 101

Posted by Chloe Spencer

Many people don't know that links are one of the most influential factors of your Google rankings. Authoritative, inbound links with keyword-rich anchor text are what will ultimately get you ranking on page 1 for those keywords in the search engines. But how do you go about getting these quality links? Creating and carrying out a link strategy can be one of the most time-consuming SEO tasks you do for your web site. This is one reason people seek the help of an SEO professional. If you would like to do it yourself, there are a few things you should know about links beforehand, like what the different types of links are, which ones are good, bad, useful or useless.

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10 Best WordPress Plugins

Posted by Chloe Spencer

Wordpress plugins. There are thousands of them, ranging from one star to five star, brand new or tried and true, and a waste of time to absolutely necessary. So where do you start? Which are the best Wordpress plugins? The Wordpress Plugin Directory is like the App Store for Apple devices. So to help you out, we've put together a checklist of the 10 best Wordpress plugins that are must-have additions to your Wordpress site.

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