Blog

False Keyword Ranking in Google

Posted by Masen

As part of our series on basic search engine optimization (SEO), let’s talk about how to measure your SEO efforts. A key metric is how you rank for each keyword you are targeting. Are you on the first page of search results? Are you in the top 3? Are you moving up in the results over time or are you moving down?The most basic way to track your ranking is to do a search in Google and then count where you rank. If you are on the first page, you are at least in the top 10. If you are half way down the third page, your ranking is 35. Most people agree that if you aren’t at least on the first page then your ranking is meaningless, however, it still can be useful to see whether your rank is getting better or worse over time.The problem with this basic way of tracking your ranking is that Google can mislead you terribly due to a new feature called “Personalized Search”. If you find that with little or no SEO effort, you are suddenly ranking #1 for a particular keyword, you may have been fooled by personalized search. Here’s how to figure out what’s going on...(more…)

Posted in SEO, Website Marketing - Comments Off on False Keyword Ranking in Google

Tags: , , , ,


Analyzing Site Traffic

Posted by Masen

There are a number of tools you can use to analyze your web site’s traffic but they fall into two primary categories - Web based tools and Server based tools. What’s the difference and how can they affect your sites stats? Read on...

(more…)

Posted in Conversions, SEO, Website Marketing - Comments Off on Analyzing Site Traffic

Tags: , , , ,


To Tweet or Not to Tweet

Posted by Masen

Social Media experts will expound upon the virtues of Twitter in terms of your online marketing strategy. There is no doubt that Twitter can help expose your product or service to thousands of new prospects if you use it right. The question is, will you use it at all?

Let’s discuss the advantages of Twitter to your online marketing efforts and then we’ll talk about reasons NOT to use Twitter.

(more…)

Posted in Social Networking, Website Marketing - Comments Off on To Tweet or Not to Tweet

Tags: , , , ,


Social Media Marketing – LinkedIn

Posted by Masen

Most articles on social media marketing start with a discussion of FaceBook and Twitter, however, I’m going to start with LinkedIn because I think it’s an often underestimated contributor to social traffic. For many small businesses, if you have a good LinkedIn strategy, it can generate as much traffic as FaceBook. Here’s how...

(more…)

Posted in Social Networking, Website Marketing - Comments Off on Social Media Marketing – LinkedIn

Tags: , , ,