Month: November 2010

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Search Engine Optimization (SEO) Basics

SEO is the art and science of getting your site ranked higher on search engines such as Google. I say “art and science” because while there is a lot of technical know-how to doing good SEO (science), there is also a lot that is unknown and a little creativity (art) is often required. SEO experts… Read more »

Driving Traffic To Your Site

Once you have a good converting site live – one that utilizes all the strategies that we’ve discussed so far – it’s time to start driving traffic to it. The primary ways of driving traffic are: Search Engine Optimization (SEO) Pay Per Click (PPC) Social Media Marketing Press Relations (PR) Affiliate Marketing Strategic Partnerships Email… Read more »

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Don't Listen to Everything Google Tells You

In the last post on Google PageSpeed Insights, we discussed the problems with that tool and how the advice it… more

The Problems with Google PageSpeed Insights

Google provides two tools for testing the performance of your website from a desktop or mobile device. PageSpeed Insights offers… more

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